Captive market


Captive market

Captive markets are markets where the potential consumers face a severely limited amount of competitive suppliers; their only choices are to purchase what is available or to make no purchase at all. Captive markets result in higher prices and less diversity for consumers. [ [http://www.anz.com/edna/dictionary.asp?action=content&content=captive_market The language of money - Captive markets] ] The term therefore applies to any market where there is a monopoly or oligopoly.

Examples of captive-market environments include the food markets in cinemasFact|date=June 2008, airportsFact|date=June 2008, and sports arenasFact|date=June 2008.

See also

* Captive audience

References


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • captive market — ➔ market1 …   Financial and business terms

  • captive market — /kæptɪv ˈmakət/ (say kaptiv mahkuht) noun a market situation in which buyers must trade with an exclusive supplier (or sellers with an exclusive buyer) who therefore holds the market captive …   Australian English dictionary

  • captive market — /ˌkæptɪv mɑ:kɪt/ noun a market where one supplier has a monopoly and the buyer has no choice over the product which they must purchase …   Marketing dictionary in english

  • captive market — /ˌkæptɪv mɑ:kɪt/ noun a market where one supplier has a monopoly and the buyer has no choice over the product which he or she must purchase …   Dictionary of banking and finance

  • captive market — A group of purchasers who are obliged to buy a particular product as a result of some special circumstance, such as the absence of an alternative supplier or product …   Big dictionary of business and management

  • captive — cap‧tive [ˈkæptɪv] adjective [only before a noun] captive viewers or customers watch a company s advertisements or buy a company s products because they have no other choice: • Kids in the classroom are a captive audience to whom ads may seem a… …   Financial and business terms

  • captive — [[t]kæ̱ptɪv[/t]] captives 1) ADJ A captive person or animal is being kept imprisoned or enclosed. [LITERARY] Her heart had begun to pound inside her chest like a captive animal. Syn: prisoner N COUNT A captive is someone who is captive. He… …   English dictionary

  • market — Usually refers to the equity market. The market went down today means that the value of the stock market dropped that day. Bloomberg Financial Dictionary * * * ▪ I. market mar‧ket 1 [ˈmɑːkt ǁ ˈmɑːr ] noun 1. [countable] COMMERCE the activity of… …   Financial and business terms

  • captive — cap|tive1 [ˈkæptıv] adj [Date: 1400 1500; : Latin; Origin: captivus, from captus, past participle of capere to take ] 1.) kept in prison or in a place that you are not allowed to leave ▪ captive soldiers ▪ captive animals ▪ His son had been taken …   Dictionary of contemporary English

  • captive — n. & adj. n. a person or animal that has been taken prisoner or confined. adj. 1 a taken prisoner. b kept in confinement or under restraint. 2 a unable to escape. b in a position of having to comply (captive audience; captive market). 3 of or… …   Useful english dictionary


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.