- Encuesta, Inc.
Infobox Company
name = Encuesta, Inc.
type = Privately held
foundation = 1989
location_city =Miami, Florida
location_country = U.S.
industry =Market Research
homepage = [http://www.encuesta.com www.encuesta.com]Encuesta, Inc. is a U.S.-based
market research company that specializes in customized quantitative studies focused on the U.S. Hispanic and Latino population [Encuesta, Inc., "About: What We Do Best," [http://www.encuesta.com Encuesta, Inc.] ] . It is a privately-owned company based in Miami, Florida that was originally founded in 1989 by Martin G. Cerda [Hoovers.com, s.v. “ [http://www.hoovers.com/encuesta/--ID__123651--/free-co-profile.xhtml Encuesta, Inc.] ,” (accessed June 2, 2008)] . Specific areas of expertise include consumer habits and practices [Hispanic PR Wire, “Ring In The New Year With A New Perspective On Weight Loss,” December 27, 2007, http://www.hispanicprwire.com/news.php?l=in&id=10321&cha=9] ["World Reach Communications", “New Americanos Poll Survey Uncovers Hispanic Television Habits and Opinions,” June 22, 2006, http://juantornoe.blogs.com/hispanictrending/2006/06/new_americanos_.html] , brand awareness and usage ["South Florida Business Journal", “U.S. Hispanics: Sony, Panasonic among favorite brands,” September 29, 2005, http://www.bizjournals.com/southflorida/stories/2005/09/26/daily36.html] , advertising tracking, brand equity ["MarketWatch", "Coors Brewing Company Honors Encuesta, Inc. with the 2007 Gold Supplier Award," August 26, 2008, http://www.marketwatch.com/news/story/coors-brewing-company-honors-encuesta/story.aspx?guid=%7BE5E31855-777A-402B-B666-3173AB0B445E%7D&dist=hppr (accessed October 8, 2008)] and market segmentation, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics).Additionally, Encuesta, Inc. is responsible for the
Americanos Poll ®, anopinion poll created in 2005 to provide an accurate representation of U.S. Hispanicpublic opinion [Americanos Poll, "The Americanos Poll," [http://www.AmericanosPoll.com Americanos Poll] ] . Through the Americanos Poll (whose findings are released to the public free of charge), Encuesta, Inc. has demonstrated experience in studies related to public opinion and issue-oriented research [Gail Liberman and Alan Lavine, "Serving the underserved: The 'unbanked' could prove valuable customers if banks play cards right," "MarketWatch", August 18, 2008, http://www.marketwatch.com/news/story/unbanked-could-valuable-customers-if/story.aspx?guid=F008FA12-61DE-4E25-9805-65EB2DF346D9(accessed August 20, 2008)] [ACCION USA, “ACCION USA Launches “Build Your Credit” Seminars in Miami,” April 16, 2008, http://www.accionusa.org/site/c.lvKVL9MUIsG/b.4027483/] [Hispanic PR Wire, “Hispanics and Non-Hispanics Share Numerous Common Views on Immigration; Large Majority of Both Groups Agree Status of Undocumented Workers Should be Legalized One Way or Another,” April 28, 2006, http://www.hispanicprwire.com/news.php?l=in&id=6060&cha=11] , as well as political research [Angus Reid Global Monito: Polls & Research, “U.S. Hispanics Like Powell, Hillary in 2008,” January 25, 2007, http://www.angus-reid.com/polls/view/14492] [HispanicMPR.com, “Encuesta: For U.S. Hispanics, Clinton first choice for President in 2008,” January, 2007, http://www.hispanicmpr.com/2007/01/31/encuesta-for-us-hispanics-clinton-first-choice-for-president-in-2008] [Hispanic PR Wire, “Democrats at a 2-1 Advantage Over Republicans Among Hispanic Likely Voters,” November 3, 2006, http://www.hispanicprwire.com/news.php?l=in&id=7443&cha=10] .Both Encuesta, Inc. and Americanos Poll studies are used as information sources for those looking for current findings on the Hispanic population in the U.S.
External links
* [http://www.encuesta.com Encuesta, Inc.]
* [http://americanospoll.com Americanos Poll]References
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