- Eugene Rimmel
Eugene Rimmel (1820-1887) was a French
perfumer andbusinessman responsible for manufacturing and marketing some of the earliest commercially madecosmetics .Building
Born in
France , Rimmel moved with his family toLondon when his father accepted an invitation to manage a perfumery onBond Street . [ [http://www.infomat.net/infomat/rd741/rd1/database/rimmel_london/index.asp Infomat] ] Eugene apprenticed to his father, and, in 1834 opened his own perfumery, the "House of Rimmel".Father and son produced their first cosmetic products that same year. By the age of 24, Eugene Rimmel had become an immensely talented
perfumer andcosmetics innovator . Considered by many beauty historians as avanguard in thebeauty andhealthcare industries, Rimmel contributed greatly to the concept ofhygiene andbathing . He was also among the first to develop scentedpomades , mouth rinses and his signature "Toilet Vinegar".The most innovative invention might be the first commercial non-toxic
mascara product. It became so popular that "rimmel" is to this day the word formascara in several languages including French, Italian, Portuguese, Persian, Spanish and Turkish.Eugene Rimmel was also considered an exceptional
marketer and produced detailedmail order catalogs and advertising programs with English theaters. [ [http://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/6391521-1.html All Business] ]Later life
Eugene was so successful he collected 10
Royal Warrant s from heads of state all overEurope , includingQueen Victoria , for hisperfumes and fragranced products.With the headline "The Prince of Perfumers", the
New York Times printed Rimmel'sobituary on March 15, 1887. It stated he was one of the founders of the French Hospital and Dispensary in London, and constant advocate of its claims to the support of the public.Eugene married a woman from Suerre,
France . He and Betsy had children, a daughter and two sons. The sons assumed control of the beauty company at Rimmel's death in 1887. They extended the brand lines to produce more color cosmetics, emphasizing eye-enhancing products.Rimmel remained a family-owned company until 1949. Rimmel's cosmetics brand,
Rimmel , is now owned byCoty Inc. Book of Perfumes
In Book of Perfumes, Rimmel traces perfume from
ancient Egypt to the 1860s. He describes the various modes forextract ing thearomas fromplants andflowers and summarizes the principal fragrant materials used in manufacture.The book was published in
London in 1860.According to him, "the history of perfume is, in some manner, the history of civilization." [Book of Perfumes, isbn 9781417922239 Book of Perfumes]
References
External links
* [http://www.rimmellondon.com/RimmelLondon/About.aspx Rimmel London information page]
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