Student-run advertising agency

Student-run advertising agency

A Student-run Advertising Agency acts like a real advertising agency, but is owned and operated by students. Usually operating as a student club in a university, the student-run agency provides advertising services to various organizations such as school departments, small businesses, and large non-profit corporations. The main appeal of a student-run ad agency is the factor that the work is produced for free as well as the intimate knowledge of the student sector by the agency. The draw back is the stigma of being student-run. Nevertheless, student-run ad agencies are usually very successful.Fact|date=October 2008

There are few student-run advertising agencies in the United States. In 2007, American Advertising Federation opened a chapter at the University of California Santa Barbara, becoming the largest one of its kind in the entire state with over thirty members. AAF at UCSB also became one of the largest general advertising agencies in the Santa Barbara County.

Adworks in Notre Dame University provides distribution, design and printing services to local organizations at the University. It is operated by students who seek to gain advertising experience. After working in these student-run agencies, students beneficial experience and are sometimes hired for above entry level positions.

External links

* [http://www.aafucsb.com AAF at UCSB. An example of a student-run ad agency]


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