- Fosters Freeze
Fosters Freeze (full name Foster's Old Fashion Freeze) is a chain of
fast-food restaurant s inCalifornia . It was founded by George Foster in1946 onLa Brea Avenue inInglewood, California , a location that still remains, and claims to have been the first fast-food chain in the state. Its name comes from the fact that it is best known for its soft-servemilkshake s andice cream , which is reflected in the marketing slogan, "California's OriginalSoft Serve ." However, the company also offers a variety of foods, includinghamburger s,chicken strips , andfish .The restaurant's original slogan was "Everything at Foster's is wonderful to eat" and the slogan has taken on a
retro appeal in recent years. Itsmascot is an ice cream cone wearing a chef's hat.The company's first locations in California included Sunnyvale, Mountain View, and Palo Alto. The Palo Alto location, across the street from
Stanford University 's Campus on El Camino, remains virtually unchanged since c. 1950.External links
* [http://www.fostersfreeze.com Fosters Freeze website]
George Foster later sold the Foster Freeze franchise to William Boudier and his affiliate who owned and managed the restaurant chain for several years. After a decade of success, Boudier sold the his stake in the business to his partner due to conflict regarding the business' international expansion.
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