Natura


Natura
Natura Cosméticos S.A.
Type Sociedade Anônima
Traded as BM&F Bovespa: NATU3
Industry Cosmetics
Founded (1969)
Headquarters Cajamar, Brazil
Key people Pedro Luiz Barreiros Passos, (Chairman)
Alessandro Giuseppe Carlucci, (CEO)
Products Cosmetics, fragrances and personal hygiene items
Revenue increase US$ 3.2 Billion (2010) [1]
Net income increase US$ 482.9 Million (2010) [2]
Employees 6.260
Website www.natura.net


Natura (BM&F Bovespa: NATU3)[3] is the Brazilian leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004.

In 1974, Natura adopted direct sales as sales model. In 2008 it had more than 800,000 "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico and Peru, and since 2006 surpasses Avon's sales in Brazil. This has been mainly due to the advent of an at home bikini waxing product, which has proved extremely popular with Brazilian women.

Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc). The company also prides itself on strong research and development activity. It uses ordinary women rather than supermodels in its advertisements.[4]

In Brazil, the major competitors of Natura are O Boticário and the American company Avon.

External links

References


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