In Marge We Trust

"In Marge We Trust"
The Simpsons episode
Reverend Lovejoy is scolded by the saints for his lack of enthusiasm about helping people, the episode's main plot.
Episode no.	175
Prod. code	4F18
Orig. airdate	April 27, 1997
Show runner(s)	Bill Oakley Josh Weinstein
Written by	Donick Cary
Directed by	Steven Dean Moore
Couch gag	The couch is absent. In its place is a vending machine, which drops a couch from the ceiling onto Homer.[1]
Guest star(s)	Sab Shimono as Mr. Sparkle Gedde Watanabe as the Factory worker Denice Kumagai as a dancer Karen Maruyama as a dancer Frank Welker as the baboons
DVD commentary	Matt Groening Josh Weinstein Donick Cary Yeardley Smith Steven Dean Moore David X. Cohen Alex Rocco
Season 8 October 27, 1996 – May 18, 1997 "Treehouse of Horror VII" "You Only Move Twice" "The Homer They Fall" "Burns, Baby Burns" "Bart After Dark" "A Milhouse Divided" "Lisa's Date with Density" "Hurricane Neddy" "El Viaje Misterioso de Nuestro Jomer (The Mysterious Voyage of Homer)" "The Springfield Files" "The Twisted World of Marge Simpson" "Mountain of Madness" "Simpsoncalifragilisticexpiala(Annoyed Grunt)cious" "The Itchy & Scratchy & Poochie Show" "Homer's Phobia" "Brother from Another Series" "My Sister, My Sitter" "Homer vs. the Eighteenth Amendment" "Grade School Confidential" "The Canine Mutiny" "The Old Man and the Lisa" "In Marge We Trust" "Homer's Enemy" "The Simpsons Spin-Off Showcase" "The Secret War of Lisa Simpson" List of all The Simpsons episodes
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"In Marge We Trust" is the twenty-second episode of The Simpsons' eighth season, which originally aired April 27, 1997.^[2] It was written by Donick Cary and directed by Steven Dean Moore.^[2] The episode guest stars Sab Shimono as Mr. Sparkle, Gedde Watanabe as the factory worker, Denice Kumagai and Karen Maruyama as dancers,^[1] and Frank Welker as the baboons.^[3] In the episode, Marge replaces Reverend Lovejoy as the town's moral adviser while Homer explores the mystery of why his face appears on a Japanese-language box.

Plot

Homer discovers a box of Mr. Sparkle.

Reverend Lovejoy's sermon on "constancy" sends nearly the entire congregation to sleep. After church Homer takes Bart and Lisa to the Springfield dump to dispose of their old Christmas tree, where they find a box of Japanese dishwasher detergent known as Mr. Sparkle. The face on the box of detergent strongly resembles Homer. The Japanese writing on the box states that "Mr. Sparkle is a magnet for foodstuffs...he will banish dirt to the land of wind and ghosts".

Meanwhile, Marge becomes concerned with Reverend Lovejoy's lack of enthusiasm about helping people. He explains then that he began as an emotive, kind and guitar-playing priest when he arrived in Springfield; but his passion for helping people gradually disappeared as he dealt with Ned Flanders and his constant complaints and hesitations over trivial and common issues. She begins working for the Church as "The Listen Lady", listening to people describe their problems, and helping to solve them. Reverend Lovejoy soon realizes his inadequacy and begins to feel depressed. While he is alone in the church the stained glass images of saints appear and chastise him for doing little to inspire his congregation.

Homer, disturbed by the box of Mr. Sparkle, contacts the manufacturer in Hokkaidō, Japan for information. He is sent a promotional video for Mr. Sparkle, which consists of a 1986 TV commercial. At the end of the video, the mascot is shown to be a result of a joint venture between two large Japanese conglomerates, Matsumura Fishworks and Tamaribuchi Heavy Manufacturing Concern. Their mascots, a smiling fish and light bulb, merge together to form Mr. Sparkle; thus, Homer discovers the similarity was a mere coincidence.

One day, Ned Flanders calls Marge for help. Jimbo, Dolph, and Kearney are hanging around outside the Leftorium, making Ned worried that they will start causing trouble. Marge suggests that he shoo them away. Unbeknownst to him, the trio are about to leave, but when he goes and asks them to, they decide to harass him instead. Ned calls Marge again, whilst he is standing on a chair with the three boys circling him on their minibikes. She suggests that he "lay down the law"; when one of the boys snips the phone cord, Marge assumes that Ned has hung up and that everything is fine.

The next morning, Maude informs Marge that Ned is missing. Marge realizes that she may be partially responsible for his disappearance. Marge goes to Reverend Lovejoy for help, and the two of them track Ned to the zoo, where Japanese tourists think Homer is Mr. Sparkle. Jimbo, Dolph, and Kearney have abandoned their pursuit, but now Ned is trapped in the baboon exhibit. While the Simpson family looks on, Reverend Lovejoy rescues Ned in the baboons' food train, defeating several of the animals in doing so. Now that he feels useful again, Reverend Lovejoy rediscovers his passion for his job, regaling his congregation with the tale of Ned's rescue.

Production

By season 8, the show had begun to explore episodes centering around secondary characters. Reverend Lovejoy was selected for this episode because, aside from being noted as "the priest who didn't care", he had not had much character development.^[4] This was the first episode that Donick Cary has written for The Simpsons. He was disappointed that his first story was about "Marge's crisis with faith."^[5] The trip to the dump was inspired by Donick Cary's youth, in which he would often go "dump picking". This led to the writers deciding to have Homer's face on a discarded box, which became the Mr. Sparkle subplot.^[5] To help create the advertisement, the writers watched videos of many Japanese commercials.^[6] An original scene from Lovejoy's flashback showed that Jasper Beardley preceded him as minister of the First Church of Springfield.^[7] The solution for how Mr. Sparkle resembles Homer was written by George Meyer after hours of time had been spent trying to come up with a realistic ending.^[5] Matsumura Fishworks was named after Aturo Matsumura, a friend of David X. Cohen.^[8]

Reception

In its original broadcast, "In Marge We Trust" finished 25th in ratings for the week of April 21-27, 1997, with a Nielsen rating of 10.1, equivalent to approximately 9.8 million viewing households. It was the third highest-rated show on the Fox network that week, following The X-files and King of the Hill.^[9]

The authors of the book I Can't Believe It's a Bigger and Better Updated Unofficial Simpsons Guide, Warren Martyn and Adrian Wood, said: "A rare case of both storylines being worthy of full episodes in their own right, this is a cracking episode which highlights the unduly neglected Rev. Lovejoy and makes you realize Homer isn't the only one ready to kill Ned Flanders! Great stuff."^[1] In a 2000 Entertainment Weekly article, Matt Groening ranked it as his fifth favorite in the history of the show.^[10] Josh Weinstein described it as one of the best of the season, as well as being one of the most underrated episodes of all time. He also described the Mr. Sparkle commercial as his all time favorite sequence.^[4]

The fake Fruity Oaty Bar commercial from the film Serenity was partially inspired by the Mr. Sparkle advertisement.^[11]

References

1. ^ ^{a b c} Martyn, Warren; Wood, Adrian (2000). "In Marge We Trust". BBC. http://www.bbc.co.uk/cult/simpsons/episodeguide/season8/page22.shtml. Retrieved 2007-04-13. 
2. ^ ^{a b} Richmond, Ray; Antonia Coffman (1997). The Simpsons: A Complete Guide to our Favorite Family. Harper Collins Publishers. p. 235. ISBN 0-00-638898-1. 
3. ^ Smith, Yeardley (2006). The Simpsons The Complete Eighth Season DVD commentary for the episode "In Marge We Trust" (DVD). 20th Century Fox. 
4. ^ ^{a b} Weinstein, Josh (2006). The Simpsons The Complete Eighth Season DVD commentary for the episode "In Marge We Trust" (DVD). 20th Century Fox. 
5. ^ ^{a b c} Cary, Donick (2006). The Simpsons The Complete Eighth Season DVD commentary for the episode "In Marge We Trust" (DVD). 20th Century Fox. 
6. ^ Groening, Matt (2006). The Simpsons The Complete Eighth Season DVD commentary for the episode "In Marge We Trust" (DVD). 20th Century Fox. 
7. ^ Dean Moore, Steven (2006). The Simpsons The Complete Eighth Season DVD commentary for the episode "In Marge We Trust" (DVD). 20th Century Fox. 
8. ^ Cohen, David (2006). The Simpsons The Complete Eighth Season DVD commentary for the episode "In Marge We Trust" (DVD). 20th Century Fox. 
9. ^ Associated Press (May 1, 1997). "NBC holds onto lead as sweeps start". Sun-Sentinel: p. 4E. 
10. ^ "Springfield of Dreams". Entertainment Weekly. 2000-01-14. http://www.ew.com/ew/article/0,,275114,00.html. Retrieved 2007-04-13. 
11. ^ Whedon, Joss (2005). "Serenity: Making of Fruity Oaty Bar" in Serenity (DVD). Universal Pictures Video. 

External links

The Simpsons portal

• "In Marge We Trust" at The Simpsons.com
• "In Marge We Trust" episode capsule at The Simpsons Archive
• "In Marge We Trust" at TV.com
• "In Marge We Trust" at the Internet Movie Database