PB Max

PB Max candy bar being broken

PB Max candy bar in wrapper

PB Max was a candy bar made in the United States by Mars, launched in 1989^[1] or 1990^[2]. They were made of creamy peanut butter and oats on top of a square-shaped whole grain cookie, enrobed in milk chocolate.^[3][4]

Early television commercials for PB Max declared that the "PB" in its name didn't stand for things such as "piggy banks", "polka band", "portly ballerina", "platinum blonde", "penguin black-belt", "pig basketball", "plow boy", "pure bliss", or "pink baboon" — but that it in fact stood for "Peanut Butter."^[4]

According to former Mars executive Alfred Poe, PB Max was discontinued due to the Mars family's distaste for peanut butter, despite $50 million in sales.^[5]

References

1. ^ Hoover, Gary; Campbell, Alta; Spain, Patrick J. (1990). Hoover's handbook: profiles of over 500 major corporations. The Reference Press. p. 349. 
2. ^ Associated Press (1990-11-09). "Mars Introduces New M&M Candy". The New York Times. http://query.nytimes.com/gst/fullpage.html?res=9C0CE4DC1731F93AA35752C1A966958260&sec=&spon=. 
3. ^ New York State Department of Taxation and Finance: TSB-A-93 (38)S
4. ^ ^{a b} PB Max Commercial. http://www.youtube.com/watch?v=bbd-jzQU4EM. 
5. ^ Brenner, Joël Glenn (2000). The emperors of chocolate: inside the secret world of Hershey and Mars. Broadway Books. p. 39.