Laurent-Perrier

Infobox company
name = Laurent-Perrier

type = Family-Owned
genre = French winery
foundation = 1812
founder = Alphonse Pierlot
location = Domaine Laurent-Perrier
51150 Tours-sur-Marne
France
locations = Belgium, France, Japan, Switzerland, United Kingdom, United States
area_served = Worldwide
key_people =
industry = Winery
products = French wine
revenue =
operating_income =
net_income = 34.6 mil. (2007-08
sales = 249 mil. (2007-08)
equity =
num_employees = 510 employees
parent =
homepage = http://www.laurent-perrier.frInfobox French Winery
winery_name =Laurent-Perrier
region = Tours-sur-Marne
appellation =
classification_rank =
commune =
hectares =
cases_per_year =
prestige_cuvees =


grand_caption =
vintage_wine =
non_Vintage =
varietal1 = Chardonnay
varietal2 = Pinot Noir
varietal3 = Pinot Meunier
varietal4 =
varietal5 =
website=http://www.laurentperrierus.com/

Laurent-Perrier is a Champagne House founded in 1812 and is the main company of the Laurent-Perrier Group, whose other flagship brands include Salon, de Castellane, and Delamotte. Laurent-Perrier Group also aquired Chateau Malakoff as of 2004. cite web|last= |first= , Laurent-Perrier.com|title= The History of Laurent-Perrier |url= http://www.laurentperrierus.com/about/history.htm] With over 1,200 grape growers with supply cotracts, Laurent-Perrier exports to more than 120 countries. cite web|last= |first= , Laurent-Perrier Group|title= Profile |url= http://www.finance.laurent-perrier.fr/pages_uk/C_Profil_uk.html]

History

Origins

Laurent-Perrier traces its foundation to 1812 when a former cooper and bottler by the name of Alphonse Pierlot purchased two parcels of land named "Plaisances" and "La Tour Glorieux" in Tours-sur-Marne. Pierlot willed his company to his cellar master, Eugene Laurent, who ran it with his wife, Mathilde Emilie Perrier. After Eugene Laurent died in 1887 his widow, Mathilde, took control and attatched her name to the company, changing it to Veuve Laurent-Perrier (veuve being the French word for widow). cite web|last= |first= , Laurent-Perrier.com|title= The History of Laurent-Perrier |url= http://www.laurentperrierus.com/about/history.htm] Veuve Mathilde lead the company to great success, producing 50,000 cases of Champagne. This success was short-lived due to the outbreak of World War I and the disruption it brought to all of France and French business. Following this catastrophe Veuve Mathilde hired Alexander Fletcher Keith Mackenzie to introduce and market Laurent-Perrier in the United Kingdom. In 1925 Veuve Mathilde passed away, leaving the company to Eugenie. Due to the setbacks from World War I and the immanent outbreak of World War II, Eugenie sold the company to Mary-Louise Lanson de Nonancourt in 1939. Marie-Louise invested all she could in the company, keeping it afloat through the turmoils of war, at one point mortgaging 1,000 cases of champagne she had hidden in a wall. Her eldest son, Maurice, died during the war in the concentration camp at Oranienbourg leaving his younger brother, Bernard, as the heir apparent. Upon Bernard's return from war, his mother began set about educating him on every aspect of champagne making at the Houses of Lanson and Delamotte. cite web|last= |first= , Laurent-Perrier.com|title= The History of Laurent-Perrier |url= http://www.laurentperrierus.com/about/history.htm] In 1949 Bernard de Nonancourt became the owner of the company and saw it become one of the largest family owned Champagne Houses. The de Nonancourt family still retains majority ownership of the company to this day. cite web|last= |first= , Laurent-Perrier Group|title= Profile |url= http://www.finance.laurent-perrier.fr/pages_uk/C_Profil_uk.html]

Late 20th Century

Beginning in the late 1970s, Laurent-Perrier established a series of wholly-owned subsidiaries. Those susidiaries and their years of creation are:
* Laurent-Perrier, U.K. 1978
* Laurent-Perrier, Switzerland 1992
* Laurent-Perrier, U.S. 1998
* Laurent-Perrier, Belgium 1999

Relais et Chateau is an international organization which promotes particularly unique and hotel and restaurant establishments of which Laurent-Perrier became an official Champagne partner in 2001.

In 2003 JEROBOAM Co., Ltd was created after Laurent-Perrier, Hugel and Perrin banded together with serveral other private French and Japanese partners. JEROBOAM is a fine wine distribution network solely for the marketing of such wines in Japan. cite web|last= |first= , Laurent-Perrier Group|title= Profile |url= http://www.finance.laurent-perrier.fr/pages_uk/C_Profil_uk.html]

References

ee also

* List of champagne producers
* French wine
* Champagne (wine)

External links

* [http://www.laurent-perrier.fr/ Laurent-Perrier Official Site]
* [http://www.laurentperrierus.com/ Laurent-Perrier Official US Site]
* [http://www.finance.laurent-perrier.fr/pages_uk/C_Profil_uk.html/ Laurent-Perrier Group Profile]