Branding agency

Branding agency

A branding agency is a type of marketing agency which specialises in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent from its clients. Branding agencies may also handle advertising and other forms of promotion.

Like advertising agencies, typical branding agency clients come from all sectors including businesses and corporations, non-profit organisations and government agencies. Branding agencies may be hired to produce a brand strategy or, more commonly, a brand identity, which can then be outputted via a branding campaign, which is a type of marketing campaign.


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