Productos Ramo

Products Ramo is popular Colombian snackfood company, perhaps the only independent national brand to offer serious competition to multinational brands like Frito Lay and Grupo Bimbo. Ramo snacks, sold in corner stores and snack stands around the country, are somewhat of an institution in Colombia, the most well-known being "Gala" packaged pasteries, "Chocoramo" (a square of cake coated in chocolate) and "Maizitos" (Frito-like fried corn chips).

The company was founded in 1950 by Rafael Molano, from whom it takes its name. Ramo was the first brand to offer prepared and packaged cakes in Colombia. The logo and packaging of its products have changed little since the 1960s. It has several factories throughout the country and produces most of its own ingredients, including flour and eggs, in-house. Young men delivering Ramo products to neighborhood stores by freight tricycle are a common site in larger Colombian cities.

References

* Rubio, Claudia (2008): [http://igomeze.blogspot.com/2008/02/productos-ramo-sa-una-receta-familiar.html "Productos Ramo S.A., una receta familiar que Rafael Molano Olarte convirtió en imperio "] (Spanish), "El Tiempo".
* [http://www.populardelujo.com/asi_productos/chocoramo.htm "Chocoramo"] (Spanish), "Popular de Lujo".