Burton Snowboards

Infobox_Company
company_name = Burton Snowboards Inc.
company_
company_type = Private
foundation = 1977
location = Burlington, Vermont
key_people = Jake Burton Carpenter, Founder and Chairman
Laurent Potdevin, President and CEO
num_employees = N/A
industry = Sporting goods
products = Snowboard equipment, apparel, accessories
revenue =
homepage = http://www.burton.com/ Burton Snowboards is the world's leading manufacturercite book | author = Fahy, Jill |title = 'Snowboarder mecca' Burton's annual sale draws thousands | publisher = Burlington Free Press | date = August 4, 2007] of snowboards. [Citation
last= Reingold
first= Jennifer
author-link=
publication-date= June 2006
date=
year=
title= Burton Snowboards
periodical= Fast Company
publication-place= New York
place=
publisher=
volume=
issue= 108
pages= Page 58
url= http://www.fastcompany.com/magazine/108/open_customers-snowboards.html
doi=
oclc= July 24, 2007] Founded by Jake Burton Carpenter in 1977, the company specializes in a product line aimed at snowboarders: hard goodshuh, outerwear, and accessories.

The company's flagship store is in Burlington, Vermont.cite book | author = Marquardt, Katy |title = King of the Hill in Snowboards| publisher = US News and World Report | date = September 29, 2008] Snowboards are manufactured "convert|10|mi down the road." Average employee age is about 30.

Analysis of sales

Aside from selling goods under its own brand name, Burton stores sell several sub-brands which focus on a specific specialty. These sub-brands include Anon Optics (snowboard goggles and eyewear), R.E.D. Protection (helmets and body armor), Analog Outerwear, and Gravis Footwear. In 2005, Four Star Distribution sold four of its snowboard brands to Burton, including Forum Snowboarding, Jeenyus Snowboards, Foursquare Outerwear, and Special Blend (SB) Outerwear. Burton, a private company, also owns Channel Island Surf Co. In February 2008, Burton also acquired DNA Distribution, which includes Alien Workshop, Habitat, and Reflex. [http://sev.prnewswire.com/entertainment/20080205/NYTU10105022008-1.html Burton :: Burton Acquires Alien Workshop and Habitat] ] Burton's professional snowboard team includes Shaun White, Jeremy Jones, and Terje Haakonsen.

In 2008, the industry had grown to $487 million.cite book | author = Marquardt, Katy |title = King of the Hill in Snowboards| publisher = US News and World Report | date = September 29, 2008] Burton had 40-70% of these sales, depending on the category.

History

Carpenter first made snowboards by hand in his garage. He couldn't afford the proper equipment -- so he applied polyurethane wearing a scuba mask.

Marketing/Promotion

In order to attract favorable publicity, Burton sponsors professional riders and events.

Professional Riders

Global Team

[http://www.burton.com/Team/Default.aspx#/global/]

Burton sponsors professional riders, including Olympic half-pipe champion, Shaun White.cite book | author = Marquardt, Katy |title = King of the Hill in Snowboards| publisher = US News and World Report | date = September 29, 2008]

;Men:Shaun White [http://www.burton.com/Team/riderdetails.aspx?r=406#/1] , Terje Haakonsen [http://www.burton.com/Team/riderdetails.aspx?r=907#/2] , Jeremy Jones [http://www.burton.com/Team/riderdetails.aspx?r=339#/8] ,Mason Aguirre [http://www.burton.com/Team/riderdetails.aspx?r=680#/24] , Kevin Pearce [http://www.burton.com/Team/riderdetails.aspx?r=712#/38] , Danny Davis [http://www.burton.com/Team/riderdetails.aspx?r=433#/26] , Gigi Ruf [http://www.burton.com/Team/riderdetails.aspx?r=176#/4] , Jussi Oksanen [http://www.burton.com/Team/riderdetails.aspx?r=235#/7] , Trevor Andrew [http://www.burton.com/Team/riderdetails.aspx?r=145#/10] , Tadashi Fuse [http://www.burton.com/Team/riderdetails.aspx?r=123#/11] , Frederik Kalbermatten [http://www.burton.com/Team/riderdetails.aspx?r=59#/12] , Nicolas Muller [http://www.burton.com/Team/riderdetails.aspx?r=60#/13] , Heikki Sorsa [http://www.burton.com/Team/riderdetails.aspx?r=252#/14] , Mads Jonsson [http://www.burton.com/Team/riderdetails.aspx?r=907#/15]

;Women: Hannah Teter [http://www.burton.com/Team/riderdetails.aspx?r=957#/18] , Kelly Clark [http://www.burton.com/Team/riderdetails.aspx?r=188#/19] , Victoria Jealouse [http://www.burton.com/Team/riderdetails.aspx?r=638#/17] , Natasza Zurek [http://www.burton.com/Team/riderdetails.aspx?r=546#/20]

malachi matias

Other Companies

Burton Snowboards sells other snowboarding-related gear through other companies owned by Burton.

;Anon Optics :Specializes in goggles and sunglasses.

;R.E.D :Protective gear such as body armor and helmets

;Analog Clothing:Carries casual clothing inspired for skateboarding, surfing and snowboarding.

;Gravis:Shoe company specializing in off-slope footwear.

"'Channel Islands Surfboards"'

Burton recently acquired Alien workshop and Habitat skateboarding companies. [http://sev.prnewswire.com/entertainment/20080205/NYTU10105022008-1.html Burton :: Burton Acquires Alien Workshop and Habitat ] ]

Technologies

;Burton ICS:Burton started utilizing a single channel binding mounting system on its 2006 Jeremy Jones pro model called the Infinite Channel System (ICS). In 2007, the ICS system was installed on the X8, Jeremy Jones (brandname), Custom and the Un..Inc snowboard lines.

;Burton EST:Along with the creation of the ICS came the creation of the EST binding system. EST (Extra Sensory Technology) bindings are designed to give the most control as well as board feel of any previous styles of bindings. [ [http://www.sierrasnowboard.com Sierra Snowboard] ]

Footnotes

External links

* [http://content.burton.com/movie/FROW_640x360_865mb.mov Burton Movie]
* [http://burton.emptybottleworks.com Burton Board Museum 1977-Now]
* [http://formatmag.com/features/analog/ Interview with Design Director of Analog]
* [http://www.k5.com/page.asp?itemid=225 Burton Snowboards' Company Profile!]