Full Throttle (drink)

Infobox Beverage
name=Full Throttle


type="Energy drink"
manufacturer=Coca-Cola Company
patent originator=Gerrit Moyer
origin=USA
introduced=2004
related= Red Bull, Bawls, Relentless, Monster Energy, Boo Koo
variants=Sugar-Free Full Throttle Full-Throttle Fury Sugar-Free Full Throttle Fury Full Throttle Blue Demon Full Throttle Frozen Fury Full Throttle Mother Full Throttle Coffee Caramel, Vanilla, and Mocha

Full Throttle is an energy drink brand produced by the The Coca-Cola Company. It debuted in late 2004 in North America. The beverage has a citrus flavor and comes in a 16 ounce can. As of June 2005, Full Throttle had 7.8% of the energy drink market and is currently available in 78 percent of all convenience retail locations in the United States ("Source: AC Neilson Data through June 2005").

Full Throttle is a part of The Coca-Cola Company's greater strategy of drinks, specifically energy drinks that appeal to certain geographic regions. International examples of this strategy include the BPM Energy energy drink in Ireland, the Zu coffee / energy drink hybrid in Thailand, the Nalu juice-style energy drink in the Netherlands, Burn in other parts of Europe and Buzz in Japan.

On April 24, 2008, it was announced that Coca-Cola would change sponsorship of the National Hot Rod Association professional classes from POWERade to Full Throttle.

Nutritional information

Ingredients: Carbonated water, high fructose corn syrup and/or sucrose, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, carnitine fumarate, maltodextrin, niacinamide (vitamin B3), yellow 5, pyridoxine hydrochloride (vitamin B6), guarana extract, cyanocobalamin (vitamin B12).

Nutrition Facts: Serving size 8 fl oz; Servings per container 2; calories 110; total fat 0g; sodium 85mg; total carbs 29g; sugars 29g; protein 0g; niacin 20%; vitamin B6 20%; vitamin B12 10% (There is also a 24 fl oz can in limited distribution, which would increase the number of Servings per container to 3)

Caffeine Content: Both Full Throttle and Sugar Free Full Throttle contain 72mg of caffeine per 8oz serving. A 16 oz can of Full Throttle contains more than three times the caffeine of a 12oz can of Coca-Cola Classic.
(Source: American Beverage Association [http://www.ameribev.org Web Site] )

UPC (Universal Product Code): 0-49000-03687-9

Full Throttle Unleaded (formerly Sugarfree Full Throttle)

Ingredients: Carbonated water, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, acacia, acesulfame potassium, sucralose, carnitine fumarate, sodium saccharin, glycerol ester of wood rosin, niacinamide (vitamin B3), yellow 5, pyridoxine hydrochloride (vitamin B6), guarana extract, cyanocobalamin (vitamin B12).

Nutrition Facts: Serving size: 8 fl oz; Servings per container: 2; Amount per serving: Calories: 5; Total fat: 0g; Sodium: 85mg; Total carbs: 0g; Protein: 0g; Niacin: 20%; Vitamin B6: 20%; Vitamin B12: 10%

Full Throttle Fury

Ingredients: Carbonated water, high fructose corn syrup, citric acid, taurine, natural flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, carnitine fumarate, yellow #6, caramel color, niacinamide (Vitamin B3), pyridoxine hydrochloride (Vitamin B6), guarana extract, cyanocobalamin (Vitamin B12).

Nutrition Facts: Serving size: 8 fl oz; Servings per container: 2; Amount per serving: Calories: 110; Total fat: 0g; Sodium: 85mg; Total carbs: 29g; Sugars: 29g; Protein: 0g; Niacin: 20%; Vitamin B6: 20%; Vitamin B12: 10%

UPC (Universal Product Code): 0-49000-04445-4

ugar Free Full Throttle Fury (Discontinued)

Ingredients: Carbonated water, citric acid, taurine, natural flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, acesulfame potassium, sucralose, carnitine fumarate, yellow #6, sodium saccharin, caramel color, niacinamide (Vitamin B3), pyridoxine hydrochloride (Vitamin B6), guarana extract, cyanocobalamin (Vitamin B12).

Nutrition Facts: Serving size: 8 fl oz; Servings per container: 2; Amount per serving: Calories: 5; Total fat: 0g; Sodium: 85mg; Total carbs: 0g; Protein: 0g; Niacin: 20%; Vitamin B6: 20%; Vitamin B12: 10%

Each serving contains: taurine: 605mg; ginseng extract: 90mg; carnitine: 14mg; guarana extract: .7mg

UPC (Universal Product Code): 0-49000-04474-4

Full Throttle Blue Demon

Ingredients: Carbonated water, high fructose corn syrup, citric acid, taurine, natural flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, carnitine fumarate, niacinamide (Vitamin B3), blue #1, red #40, pyridoxine hydrochloride (Vitamin B6), guarana extract, cyanocobalamin (Vitamin B12).Nutrition Facts: Serving size: 8 fl oz; Servings per container: 2 Amount per serving: Calories: 110; Total fat: 0g; Sodium: 80mg; Total carbs: 29mg; Sugars: 29g; Protein: 0g; Niacin: 20%; Vitamin B6: 20%; Vitamin B12: 10%

Each serving contains: taurine: 605mg; ginseng extract: 90mg; carnitine: 14mg; guarana extract: .7mg

Is commonly mixed with Hpnotiq.

Full Throttle Mother (Discontinued)

Ingredients: Carbonated water, apple and pear juices from concentrate, sucrose, blueberry juice from concentrate, citric acid, natural flavors, acai extract, ginseng extract, caffeine, {niacinamide (Vitamin B3), alpha tocopheryl acetate (Vitamin E), pyridoxine hydrochloride (Vitamin B6), guarana extract, cyanocobalamin (Vitamin B12).Nutrition Facts: Serving size: 8 fl oz; Servings per container: 2 Amount per serving: Calories: 120; Total fat: 0g; Sodium: 20mg; Total carbs: 29g; Sugars: 27g; Protein: 0g; Vitamin E: 10%; Niacin: 20%; Vitamin B6: 20%; Vitamin B12: 10%

Each serving contains: acai extract: 600mg; ginseng extract: 90mg; guarana extract: .7mg

Full Throttle Coffee

Full Throttle has released three coffee energy drinks of its own in the flavors Caramel, Vanilla, and Mocha in Southeast and Pacific Northwest markets. Coca-Cola claims it is made with 100% premium Arabica coffee, and it will be available in 15oz cans, just like Monster's Java line and Rockstar's Roasted line. The drink's tagline is "Coffee. Fully Charged." [ [http://atlanta.bizjournals.com/atlanta/stories/2008/06/23/daily110.html?jst=b_ln_hl Coca-Cola unveils Full Throttle Coffee - Atlanta Business Chronicle: ] ]

Full Throttle Purple Storm

Confirmed to be released late 2008 or early 2009.Fact|date=July 2008

ee also

*List of energy drinks

References

Atlanta Business Chronicle: "Coca-Cola Unveils Full Throttle Coffee" http://atlanta.bizjournals.com/atlanta/stories/2008/06/23/daily110.html?jst=b_ln_hl

External links

* [http://www.fullthrottleenergy.com/fullthrottle/main.jsp Official Website]
* [http://www.bevnet.com/reviews/full_throttle_energy_drink/ Full Throttle reviews] at BevNET
* [http://www2.coca-cola.com/presscenter/newproducts_full_throttle_sugarfree.html Sugar Free Full Throttle press kit]