Chickenfeed (Retail Chain)

Chickenfeed

Type	Discount retail chain
Industry	Retail
Founded	1990
Headquarters	N/A, Australia
Number of locations	39 Stores (Victoria and Tasmania)
Owner(s)	Jan Cameron
Website	www.chickenfeed.com.au

Chickenfeed is a chain of discount retail stores in Australia. It currently has 39 stores across Australia, with about half of those in Tasmania^[1] and is owned by Retail Adventures Pty Ltd.

The company was founded by Rudie Sypkes in 1990,^[2] and continued to expand until it became Tasmania's only discount retail store chain, and Rudie Sypkes continued to run Chickenfeed until 2001, when the retail chain was sold to the Australian Discount Retail Group.

In 2009 Australian millionaire Jan Cameron purchased the parent company, Australian Discount Retail and ownership changed to Retail Adventures Pty Ltd.^[3] Following the change of ownership, it was announced that all Go-Lo, Crazy Clark's and Sam's Warehouse stores would be rebranded Chickenfeed over the next five years. Soon after it was announced that nine new Chickenfeed stores were to be opened in Victoria to test the mainland market. The last of these was opened in August.

References

1. ^ http://www.chickenfeed.com.au/store-locations.htm
2. ^ http://www.utas.edu.au/library/companion_to_tasmanian_history/S/Sypkes.htm
3. ^ http://www.themercury.com.au/article/2009/03/23/62905_todays-news.html