- Chief web officer
A chief web officer (CWO) is the highest-ranking corporate officer (executive) in charge of an organization’s Web presence, including all internet and intranet sites. As a corporate officer position, the CWO reports directly to the CEO.
Genesis of the CWO Role
A 1999 CIO magazine cover story asked the question: Is it time for corporations to create a new executive position—Chief Web Officer—to “oversee the strategies of company intranets, extranets and Web sites?” The six experts interviewed for the article were split in their viewpoints. Some argued that the tasks associated with any new position should be handled by IT staff already within the company or guided directly by the CEO. Others said that, because a typical CIO was too focused on technology issues, there should be a new position created “to coordinate all Web-based activities and to put resources, both people and capital, into his or her organization.”
The article “Chief Web Officers Take Charge” in the March 20, 2000 issue of ‘Inter@ctive Week’ explored the roles and responsibilities of CWOs through interviews and a survey of Web professionals.
Beginning around 2005, more writers began calling attention to the need to create a CWO position. These authors pointed to the need for an organization to have an executive at the C-level focused on coordinating and directing all Web-related activities. Cherian posed the need for the CWO position within an enterprise with the simple question: “Do you have a central internet group (CIG) directed by a chief Web officer and composed of dedicated staff for each business function?”
Contrast with CIO and CTO
The position of CWO has emerged distinctly from the positions of Chief Information Officer (CIO) and Chief Technology Officer (CTO) because of the need to focus on and coordinate an organization’s entire Web environment and presence. A CIO typically focuses on IT planning, procurement, and architecture for the enterprise; a CTO “is principally overseeing development of new technologies.”
Responsibilities of the CWO position vary among enterprises, depending on the needs and goals of the business. A CWO should have a deep and broad understanding of the Web and website governance issues. Some of the issues within the CWO jurisdiction could include online strategy, budgeting, systems & software administration, hosting, online marketing & communications, e-commerce, customer service, business development, online community & social media, web content development & workflows, website graphic design, user experience (analysis/design), information/data architecture, website analytics, security, archiving, accessibility, legal issues (for example, copyright, DRM, trademark, and privacy), and training, among others.
- Corporate governance
- Website governance
- ^ a b Jahnke, Art (1 April 1999). "The Powers That May Be: Executive Offices: Some CIOs think it's time for corporate America to anoint the Chief Web Officer". CIO, Section 2, WebBusiness (USA: CIO) 12 (12): 28–37. ISSN 0894-9301.
- ^ Thompson, Bina (August 1999). "Colgate-Palmolive Names Jack Haber Chief Web Officer". http://investor.colgate.com/releasedetail.cfm?ReleaseID=96893. Retrieved 22 May 2010.
- ^ Sprangler, Todd (2000-03-20). "Chief Web Officers Take Charge". Inter@ctive Week 7 (11): 70–76.
- ^ a b Cherian, Abe (September 2005). "One Simple Strategy to Organize Your Online Business". http://www.articleslash.net/Home-Based-Business/38295__One-Simple-Strategy-to-Organize-Your-Online-Business.html. Retrieved 22 May 2010.
- ^ Tingmon, Chris (April 2006). "It’s Time for a Chief Web Officer". http://www.brainfuel.tv/this-company-wasted-200000-on-a-junk-web-site-or-why-its-time-for-a-cwo. Retrieved 22 May 2010.
- ^ Stopforth, Mike (November 2006). "Where Does the Web Fit?". http://www.brainfuel.tv/this-company-wasted-200000-on-a-junk-web-site-or-why-its-time-for-a-cwo. Retrieved 22 May 2010.
- ^ Berlind, David (November 2006). "Does your company need a Chief Web Officer?". http://www.zdnet.com/blog/btl/does-your-company-need-a-chief-web-officer/3982. Retrieved 22 May 2010.
Corporate titles Chief officersChief accounting officer · Chief administrative officer · Chief analytics officer · Chief audit executive · Chief brand officer · Chief business officer · Chief channel officer · Chief commercial officer · Chief communications officer · Chief compliance officer · Chief creative officer · Chief data officer · Chief executive officer · Chief financial officer · Chief human resources officer · Chief information officer · Chief information security officer · Chief knowledge officer · Chief learning officer · Chief legal officer · Chief marketing officer · Chief merchandising officer · Chief networking officer · Chief operating officer · Chief procurement officer · Chief product officer · Chief risk officer · Chief science officer · Chief stores officer · Chief strategy officer · Chief technology officer · Chief visionary officer · Chief web officer Other titles Related
Wikimedia Foundation. 2010.
Look at other dictionaries:
Chief information officer — (CIO), or information technology (IT) director, is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals. The title of Chief… … Wikipedia
Chief executive officer — Chief Executive redirects here. For other uses, see Chief executive (disambiguation). CEO and CEOs redirect here. For the island, see Ceos. For the musical project, see ceo (musician). A chief executive officer (CEO, American English), managing… … Wikipedia
Chief business officer — is a term used to describe the position of the top business and operating executive of an academic or research institution such as a university, college, institute or teaching hospital. The chief business officer title is becoming more… … Wikipedia
Chief marketing officer — (CMO) is a corporate title referring to an executive responsible for various marketing activities in an organization. Most often the position reports to the chief executive officer. Contents 1 Role 2 Challenges 3 CMO Associations 3.1 … Wikipedia
Chief analytics officer — (CAO) is a job title for the senior manager responsible for the analysis of data within an organization, such as a listed company or an educational institution. The CAO often reports to the chief executive officer. This position, along with that… … Wikipedia
Chief science officer — (CSO) is a position at the head of scientific research operations at companies performing significant scientific research projects. In some organizations, the same person may hold this title along with that of Chief Technology Officer (CTO).… … Wikipedia
Chief channel officer — (CCO) is a corporate title for the person responsible for all indirect revenue with a partner within an organization. The Channel Chief typically reports to the chief executive officer (CEO) as a corporate officer or to the Chief operating… … Wikipedia
Chief product officer — (CPO), sometimes designated as chief production officer is a corporate title referring to an executive responsible for various product related activities in an organization. Most often the position reports to the chief executive officer. Role A… … Wikipedia
Chief customer officer — A chief customer officer (CCO) is the executive responsible in customer centric companies for the total relationship with an organization’s customers. This position is relatively new addition in the CxO hallway, and was developed to provide a… … Wikipedia
Chief commercial officer — The chief commercial officer (CCO) is an executive level position whose occupant is responsible for the commercial strategy and development of an organization. It typically involves activities relating to marketing, sales, product development and … Wikipedia