Cloud Nine (The Temptations song)

"Cloud Nine"
Single by The Temptations
from the album Cloud Nine
B-side	"Why Did She Have to Leave Me (Why Did She Have to Go)"
Released	October 25, 1968
Format	7" single
Recorded	Hitsville USA (Studio A); October 1, 1968
Genre	Psychedelic soul
Length	3:37
Label	Gordy G 7081
Writer(s)	Norman Whitfield Barrett Strong
Producer	Norman Whitfield Gold (RIAA)
The Temptations singles chronology
"Please Return Your Love To Me" (1968) "Cloud Nine" (1968) "I'm Gonna Make You Love Me" (with Diana Ross & the Supremes) (1968)

"Cloud Nine" is a 1968 hit single recorded by The Temptations for the Motown label.^[1] It was the first of their singles to feature Dennis Edwards instead of David Ruffin in the lineup, was the first of producer Norman Whitfield's psychedelic soul tracks, and won Motown its first Grammy Award. The song was written by Whitfield and former Motown artist Barrett Strong.

In 1968, psychedelic rock band Sly & the Family Stone had a hit with their single "Dance To The Music", and Temptations member Otis Williams introduced Norman Whitfield to the band's music. At first, Whitfield didn't want to produce anything with such a radically different sound. "I don't want to get into all that crazy shit," he said. "That ain't nothing but a little passing fancy."^[2] Within a few weeks, however, he had created the backing tracks for the newest Temptations single, a psychedelic-styled number called "Cloud Nine", and stuck primarily to such songs well into the early 1970s.^[2]

Featuring all five Temptations trading lead vocals à la The Family Stone,^[2] "Cloud Nine" was a marked departure from the standard Tempts sound: wah-wah guitars and a harder, driving beat propelled the record, as opposed to pianos and strings. Edwards, Eddie Kendricks and Paul Williams swap leads on the verses, bridges and choruses, such as this example from the first bridge:

Paul Williams: "You can be what you wanna be..."

Dennis Edwards: "You ain't got no responsibility..."

Eddie Kendricks: "And every man, every man is free..."

Dennis Edwards: "And you're a million miles from reality..."

Otis Williams has some brief lead lines on the last half of the song (i.e.: he repeats "Reality…"), and Melvin Franklin also gets a line near the end ("There's no difference between day and night…"). The lyrics for the song were about the struggles and pains of living poor, as opposed to being about relationship and love troubles. The broke, unemployed, and despondent main character in the song proclaims that he gets over all of his problems by "riding high on 'cloud nine'". This has been interpreted by many (including Motown head Berry Gordy) as a reference to drug abuse, although Whitfield, Strong, and The Temptations deny that "Cloud Nine" is about drugs.^[2]

"Cloud Nine" won Motown its first Grammy Award in 1969 for Best Rhythm & Blues Group Performance, Vocal or Instrumental, reached #2 in the U.S. R&B chart and #6 in the U.S. Pop chart, and led the way for the Temptations' full-blown venture into psychedelia, with increasingly eclectic and socio-political-themed records, including "Runaway Child, Running Wild", "Psychedelic Shack", and "Ball of Confusion (That's What the World Is Today)", following within the coming two years.

Personnel

• Lead and background vocals by Dennis Edwards (verses; choruses; bridge; ad-libs), Eddie Kendricks (verses; choruses; bridge; ad-libs), Paul Williams (verses; choruses; bridge; ad-libs), Melvin Franklin (last verse; ad-libs), and Otis Williams (last verse; bridge; outro; ad-libs)
• Instrumentation by The Funk Brothers

Footnotes

1. ^ Show 50 - The Soul Reformation: Phase three, soul music at the summit. [Part 6] : UNT Digital Library
2. ^ ^{a b c d} Williams, Otis and Romanowski, Patricia (1988, updated 2002). Temptations. Lanham, MD: Cooper Square. ISBN 0-8154-1218-5. p. 138–140