In the Name Of

In the Name Of
Parent company	Sony Music Entertainment
Founded	2011
Founder	Lily Allen
Status	Active

In the Name Of is a record label set up by singer Lily Allen.

Background

The singer has been working on establishing her label since 2009, when she also announced she would take a break from recording her own music, adding she wanted to set up her own label as she was disillusioned with the music industry. She said: "I'm setting up a record label at the moment, getting involved in lots of different things. I think things need to change in the music industry and we need to rethink a lot of stuff."^[1]

In January 2011, Allen's representatives confirmed she is launching her own record label, known as In the Name Of. The first act signed to the label which is financially backed by Sony Music is New York noise pop duo, Cults. Sony is backing the new company and they have given Allen her own £100,000 salary to hire staff and set up an office, according to UK newspaper The Sun.^[2]

According to the label's website, "ITNO is a record label at heart but manifests in many other ways. We want to become an outlet for musical creativity, no matter what genre, type of sound or level of obscurity it may fit into. It just has to be good. It’s a new label and we are aiming to work differently. There is not one mold for all, and we aim to create ideas and plans that are right for each artist individually. But for that reason, we are looking for ambitious, proactive artists who are ready to take the bull by the horns and use their creativity to reach people. Although music is the basis for the label, we are not blinkered by a love of sound. We love lots of other forms of creativity too. If we see something we like and think we could help with – be it a drawing, publication or even something inconceivably new – then we’ll make it our goal to take it on and work to bring it to EVERYONE. The music industry is ever changing, and it should be. We at ITNO will approach the business of music with understanding of today’s technology and what it can enable, not the constraint of yesterday and its limitations. ITNO is not one person. Or 4. Or 10 in grey suits. ITNO is composed of individuals who are all united in their love of music, but whose collective background encompasses successful careers in music, TV, fashion, entertainment, marketing, music merchandise, event organization and PR. We will harbor these skill sets and use them to create great products, ideas and campaigns for an audience. We want the audience to be everyone." ^[3]

Current artists

• Cults

References

1. ^ "Lily Allen - Lily Allen's Record Company Now Backed By Sony". Contactmusic.com. 20 January 2011. http://www.contactmusic.com/news.nsf/story/lily-allens-record-company-now-backed-by-sony_1195986. Retrieved 5 June 2011. 
2. ^ Sean Michaels (21 January 2011). "Lily Allen launches own record label". The Guardian. http://www.guardian.co.uk/music/2011/jan/21/lily-allen-launches-record-label. Retrieved 5 June 2011. 
3. ^ "Label". itno.co.uk. 20 January 2011. http://www.itno.co.uk/label/. Retrieved 6 September 2011. 

This article about a United Kingdom record label is a stub. You can help Wikipedia by expanding it.v · Categories: Record labels established in 2011 British record labels Sony Music Entertainment United Kingdom record label stubs Wikimedia Foundation. 2010. Игры ⚽ Нужна курсовая? Synonyms: By authority of, on behalf of, in the stead of / For the sake of, as, qua, as such, out of regard for the idea of, in view of the nature of Cults (album) Cults in Our Midst Look at other dictionaries: The Name Game — The Name Game, or The Banana Song , is a children s singalong rhyming game that creates variations on a person s name. It was written by singer Shirley Ellis with Lincoln Chase, and Ellis recording, produced by Charles Calello, was released in… …   Wikipedia The Name of the Rose — For the 1986 film of the same story, see The Name of the Rose (film). For the unrelated 2003 short film, see Name of the Rose (2003 film). The Name of the Rose   …   Wikipedia In the name of — Name Name (n[=a]m), n. [AS. nama; akin to D. naam, OS. & OHG. namo, G. name, Icel. nafn, for namn, Dan. navn, Sw. namn, Goth. nam[=o], L. nomen (perh. influenced by noscere, gnoscere, to learn to know), Gr. o mona, Scr. n[=a]man. [root]267. Cf.… …   The Collaborative International Dictionary of English In the name of — In In, prep. [AS. in; akin to D. & G. in, Icel. [=i], Sw. & Dan. i, OIr. & L. in, Gr. en. [root]197. Cf. 1st {In }, {Inn}.] The specific signification of in is situation or place with respect to surrounding, environment, encompassment, etc. It is …   The Collaborative International Dictionary of English in the name of — phrasal 1. by authority of < open in the name of the law > 2. for the reason of ; using the excuse of < called for reforms in the name of progress > …   New Collegiate Dictionary Etymology of the name of Julius Caesar — The name Caesar probably originated from a dialect of Latium which did not share the rhotacism of the Roman dialect. [L.R. Palmer, The Latin language (Bristol 1954), p. 69.] (That is, the s between vowels did not change to r .) Using the Latin… …   Wikipedia Chiefs of the Name — For the Scottish form of Chief of the Name, see Scottish clan chief. The Chief of the Name is the recognised head of a family or clan. The term is in use as a title in Ireland and Scotland where Celtic traditions still survive.In IrelandWith a… …   Wikipedia Stop! In the Name of Love — Infobox Single Name = Stop! In the Name of Love Artist = The Supremes from Album = More Hits by the Supremes B side = I m In Love Again Released = February 8 1965 (U.S.) Format = Vinyl record (7 45 RPM) Recorded = Hitsville USA (Studio A);… …   Wikipedia In the Name of the Father (film) — Infobox Film | name = In the Name of the Father caption = original film poster director = Jim Sheridan producer = Jim Sheridan Gabriel Byrne (executive producer) writer = Jim Sheridan Terry George starring = Daniel Day Lewis Pete Postlethwaite… …   Wikipedia To take the name of God in vain — Vain Vain, n. Vanity; emptiness; now used only in the phrase in vain. [1913 Webster] {For vain}. See {In vain}. [Obs.] Shak. {In vain}, to no purpose; without effect; ineffectually. In vain doth valor bleed. Milton. In vain they do worship me.… …   The Collaborative International Dictionary of English go by the name of — {v. phr.} To be called. * /Adolf Schicklegruber went by the name of Adolf Hitler./ …   Dictionary of American idioms 18+ © Academic, 2000-2024 Contact us: Technical Support, Advertising Dictionaries export, created on PHP, Joomla, Drupal, WordPress, MODx. Mark and share Search through all dictionaries Translate… Search Internet Share the article and excerpts Direct link … Do a right-click on the link above and select “Copy Link”