360i

For the video resolution, see Low-definition television.

360i

Type	Subsidiary
Founded	1998
Headquarters	New York City, New York
No. of locations	Atlanta, Georgia Detroit, Michigan San Francisco, California Chicago, Illinois London, United Kingdom
Area served	Worldwide
Key people	Bryan Wiener (CEO) John Ragals (COO) Craig Pohan (CTO) David Levin (President, Creative & Technology) Sarah Hofstetter (SVP Brand Strategy & Emerging Media)
Industry	Digital marketing
Services	Research & Insights Social Marketing Strategy Digital Word of Mouth (DWOM) Mobile Marketing Creative & Technology Digital Media Planning & Buying Search Engine Marketing
Employees	300+
Parent	Dentsu[1][2]
Website	http://www.360i.com/

360i is an award-winning digital agency^[3] founded in 1998.^[4] Its clients include Coca-Cola, NBC Universal, Kraft Foods, J.C. Penney and Diageo.^[5]

In January 2010, 360i's former parent company, Innovation Interactive, was acquired by Dentsu, making 360i a sibling agency to McGarryBowen.^[1][2]

Awards

360i's awards include:

• Advertising Age - Agency A-List 2011 | Best Places to Work in Media & Marketing
• Fast Company "World's Most Innovative Companies" 2011
• OMMA Agency of the Year 2010: Best Use of Search^[6]
• Hive Awards for Best Website & Best Web App — Marvel Create Your Own Comic, 2010^[7]
• Internet Advertising Competition (IAC) Award for Best Online Ad — Travel & Lodging, 2010^[8]
• DPAC Award for Best Social Engagement Campaign, 2009 (with Coca-Cola)^[9]
• OMMA Search Agency of the Year for 2007^[10]
• Google Marketing Machine Award for Q3 2007^[11]
• Interactive Media Award for Outstanding Achievement, Adidas Baseball Website^[12]

Publications

In 2009, 360i published its Social Marketing Playbook,^[13] described as "the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives".^[14]

In 2010, 360i published a white paper entitled "Twitter & the Consumer-Marketer Dynamic", statistically analyzing brand presence on Twitter and concluding that existing corporate engagement was largely ineffective.^[15][16][17]

360i regularly publishes reports on industry news and trends in its blog, Digital Connections.^[18]

References

1. ^ ^{a b} Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html. Retrieved 2010-03-30. 
2. ^ ^{a b} Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. http://adage.com/digital/article?article_id=141743. Retrieved 2010-05-24. 
3. ^ Steel, Emily (2007-10-09). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. http://online.wsj.com/article/SB119189368160253014.html. Retrieved 2010-03-26. "New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results." 
4. ^ "The Next Generation". Adweek. http://www.adweek.com/aw/content_display/news/digital/e3i70fa56666e6c5bccbcd1f8c0690137af. Retrieved 2010-03-26. "Founded: 1998" 
5. ^ "Featured Clients". 360i. http://www.360i.com/featured-clients/. Retrieved 2010-05-13. 
6. ^ Sullivan, Laurie. "OMMA's Agency of the Year 2010: Best Use of Search: 360i". MediaPost. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142261. Retrieved 2011-01-01. 
7. ^ "Hive Awards - The Winners". Hive Awards. http://www.hiveawards.com/content/hive-award-winners-honorable-mention. Retrieved 2010-05-13. "Best Website & Best Web App 360i / Marvel Entertainment" 
8. ^ "IAC Awards - The Winners". IAC Awards. http://www.advertisingcompetition.org/iac/winners.asp. Retrieved 2010-05-13. "Best Online Ad - Travel & Lodging 360i / InterContinental Hotels Group" 
9. ^ "DPAC Awards - The Winners". DPAC Awards. http://www.dpacawards.com/Finalists/. Retrieved 2010-03-26. "Best Social Engagement Campaign The Coca-Cola Company / 360i - WINNER" 
10. ^ "OMMA Recognizes 360i As Search Agency Of The Year". MediaPost. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=72631. Retrieved 2010-03-26. "MediaPost's OMMA, the magazine of online media, marketing and advertising, has selected 360i as its Search Agency of the Year." 
11. ^ "360i Wins Google's Marketing Machine Award For Q3 11/02/2007". MediaPost. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=70324. Retrieved 2010-03-26. "Google has honored 360i with its Marketing Machine Award, a quarterly award that recognizes one agency for their thought-leadership, account growth and teamwork (while using the search giant's ad platform)." 
12. ^ "Interactive Media Awards - Winner Page". Interactive Media Awards. http://www.interactivemediaawards.com/winners/certificate.asp?param=57915&cat=1. Retrieved 2010-03-26. "This page confirms that 360i has received an award for Outstanding Achievement on October-14-08" 
13. ^ "Social Marketing Playbook". Scribd. http://www.scribd.com/doc/16256776/360i-Social-Marketing-Playbook. Retrieved 2010-05-13. 
14. ^ "Digital Agency 360i Publishes First Ever “Social Marketing Playbook”" (Press release). BusinessWire. 2009-06-09. http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090609005304&newsLang=en. Retrieved 2010-03-26. 
15. ^ "Twitter & the Consumer-Marketer Dynamic". 360i. July 2010. http://www.360i.com/pdf/360i-Twitter-and-the-Consumer-Marketer-Dynamic.pdf. Retrieved 2010-07-28. 
16. ^ Bruno, Ken (2010-07-27). "Brands Need To Re-Examine Their Twitter Strategy". Forbes.com. Forbes. 
17. ^ Swartz, Jon (2010-07-27). "Twitter and marketing: The real story (or so says a new study)". TechnologyLive. USA Today. 
18. ^ "Digital Connections". 360i. http://blog.360i.com/. Retrieved 2010-05-13. 

External links

• 360i official site
• 360i Digital Connections blog
• 360i on Twitter
• 360i on Facebook