Dawn (brand)

Dawn

Dishwashing Liquid
Owner	Procter & Gamble
Country	United States
Introduced	1972
Markets	Worldwide
Website	Dawn

Dawn is a brand of dishwashing liquid owned by Procter & Gamble. Introduced in 1972, it is the best-selling brand of dishwashing liquid in the United States.^[1] Besides being used for dishwashing purposes, Dawn products are also used to remove grease from other items, such as animal fat spilled onto highways,^[2] and oil on animals, such as during the Exxon Valdez and Deepwater Horizon oil spills.^[3] Procter & Gamble has run advertisements in the past that promote Dawn as the best product to use when cleaning animals that have been affected by oil spills.^[1]

References

1. ^ ^{a b} Levere, Jane L. (2002-07-31). "A dishwashing liquid capitalizes on cutting the grease on dishes -- and the oil on ducks.". The New York Times. The New York Times Company. http://www.nytimes.com/2002/07/31/business/media-business-advertising-dishwashing-liquid-capitalizes-cutting-grease-dishes.html. Retrieved 2010-06-17. 
2. ^ "Dawn on the highway". Star-News. 1998-05-06. 
3. ^ "P&G ships dish liquid to help". Forbes. 2010-05-03. 

External links

• Official website