- Direct digital marketing
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Direct digital marketing is an addressable digital marketing method. Traditional direct marketing is achieved using a customer’s postal address. With direct digital marketing addressability comes in one of three forms: an email address, a Web browser cookie, and a mobile phone number.[1]
The modernization and mobility of the consumer has forced marketers to innovate, spawning the direct digital marketing concept.[2]
Contents
Channels
- Web
- Mobile
Additional Types of Marketing
Traditional marketing communications are divided into two primary types: direct marketing[3] and mass marketing. Direct marketing is a marketing method that uses such things as a consumer’s postal address to send addressable communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective.
Mass marketing is a marketing method that broadcasts a message to a large audience. The marketing message is not addressable, and is not easily tracked and measured.
Online marketing is a marketing method that uses Internet tools such as email, search engine optimization and banner ads to send marketing messages to consumers.[4]
Mobile marketing is a marketing method that allows marketers to send marketing messages to consumers through the technologies found on a consumer’s mobile device. Consumers opt in to receive messages.[5]
Email marketing is a marketing method that uses email to send a marketing message to a targeted audience.[6]
References
- ^ [1] American Marketing Association Dictionary definition of direct digital marketing.
- ^ [2]"Direct Marketing Goes Digital: Addressability Matters More Than Ever" American Marketing Association, September 2009.
- ^ [3] About.com Marketing Glossary: Direct marketing
- ^ [4] American Marketing Association Dictionary definition of online marketing
- ^ [5] Mobile Marketing Association definition of mobile marketing
- ^ [6] American Marketing Association Dictionary definition of email marketing
External links
- Webopedia: definition of direct digital marketing
- Internet Marketing Definitions: definition of direct digital marketing
- Definition of: definition of direct digital marketing
- MacMillan Dictionary: definition of direct digital marketing
- Quirk's Marketing Research Glossary definition of direct digital marketing
- Tech Target's Whatis.com: definition of direct digital marketing
- Entrepedia: definition of direct digital marketing
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