Discovery Travel & Living Italy

Discovery Travel & Living Italy
Discovery Travel & Living Italia
Discovery Travel & Living logo.svg
Owned by Discovery Networks Europe
Audience share 0.04% (2008, [1])
Slogan Gustatevi il mondo
Country United Kingdom
Language Italian
Broadcast area Italy
Website travelandliving.it
Availability
Satellite
Sky Italia Channel 426

Discovery Travel & Living Italy is a television channel broadcasting to Italy owned by Discovery Networks EMEA.

Broadcasting lifestyle programmes targeting women, it is similar to sister channel Discovery Real Time. The channels differ in that Travel & Living tends to focus more on aspirations, while Real Time is more about the practical side.

The channel was launched as Discovery Travel & Adventure on Sky Italia in 2003 together with Discovery Civilisation and Discovery Science.[2][3]

In 2005, the channel was renamed and repositioned to feature more lifestyle programmes.[4]

Programmes shown include:

References

  1. ^ "Rapporto ANNO 2008". Auditel. http://www.auditel.it/doc/sintesiannuale2008.xls. 
  2. ^ "Discovery annuncia tre nuovi canali". May 30, 2003. http://www.millecanali.it/mc/newseventi/news/dettaglio/index.asp?id=4225. 
  3. ^ "Su Sky Italia 3 nuovi canali da Discovery". Pubblicità Italia. May 30, 2003. http://www.pubblicitaitalia.it/news/Media-e-Multimedia/Mezzi-e-concessionarie/su-sky-italia-3-nuovi-canali-da-discovery_02100355.aspx. 
  4. ^ "Discovery, riposizionamento sul lifestyle". Pubblicità Italia. March 1, 2005. http://www.pubblicitaitalia.it/news/Media-e-Multimedia/Televisione/discovery-riposizionamento-sul-lifestyle_02100354.aspx. 

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