Mido (watch)


Mido (watch)
Mido AG
Type Member of the Swatch group
Industry Watch manufacturing
Founded 1918 by George G. Schaeren
Headquarters Le Locle, Switzerland
Key people François Thiébaud, President
Products Wristwatches
Parent Swatch group
Website www.mido.ch

Mido is a luxury Swiss watchmaker company founded in 1918.

History

Mido was founded in 1918 by George G. Schaeren in Biel, Switzerland. Mido comes from the Spanish phrase Yo mido meaning I measure.

Mido created one of the first self-winding (automatic) wristwatch in 1934 with the introduction of the Multifort. The Multifort was also noted for being shock resistant, water resistant and anti magnetic. In the 1940s Mido introduced the first center chronograph (a watch with all hands arranged in the center).

Today, Mido is a part of the Swatch Group, headquartered in Le Locle, Switzerland.

External links

References

Kathleen H. Pritchard: Swiss Timepiece Makers, 1775-1975: Phoenix Publishing; 1997.

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