Minx Nails

Minx® is the brand name for a patented solid nail coating that was invented in 2007. Minx Nail coatings are available in graphics, designs and metallic finishes, and can be applied to natural or artificial nails through a process using heat and pressure. The company’s tagline is “Minx extends fashion to your fingertips” and designers including Alexander McQueen, Vivienne Westwood, Gareth Pugh, Alice + Olivia and Thierry Mugler have featured custom Minx in their fashion shows.^[1]

Press

In the March 2009 “Best of New York” feature New York Magazine called Minx “the manicure’s next generation,”^[2] and in April 2009 U.S. Vogue called Minx “the manicure of this moment.”^[3]

An October 2010 article in the New York Times reported that “thanks to the unofficial celebrity endorsements of Victoria Beckham, Rihanna and Blake Lively, among others, Minx is now to nail wraps what Heinz is to ketchup.”^[4]

References

1. ^ "PFW Backstage Beauty Alert: Minx Madness". February 25, 2011. http://www.style.com/beauty/beautycounter/2011/02/pfw-backstage-beauty-alert-minx-madness/. Retrieved February 25, 2011. 
2. ^ "Best of New York: 6. Vanities". New York Magazine: 80. 6-19. 
3. ^ "Heavy Metal Manicure". Vogue: 154. April 2009. 
4. ^ SCHAEFER, KAYLEEN (October 13, 2010). "Every Finger Tells a Story". The New York Times. http://www.nytimes.com/2010/10/14/fashion/14SKIN.html?_r=2&scp=1&sq=every%20finger%20tells%20a%20story&st=cse. Retrieved October 13, 2010.