Mother Nature Network

Mother Nature Network

The Mother Nature Network, MNN.com, is a website that provides environmental and social responsibility news and information.[1] Founded in 2008 by Rolling Stones keyboardist Chuck Leavell and former marketing executive Joel Babbit, MNN officially launched on Jan. 6, 2009.[1][2][3][4]

Contents

Content

MNN covers a range of environmental issues with original articles, blogs, videos, columns and how-to guides, as well as news from wire services. Content on the site is sorted into eight channels: Earth Matters, Transportation, Business, Technology, Food, Home, Lifestyle and Family.[1]

State Reports

Most of MNN's original content is produced by staff editors and by a network of freelance reporters, but it has also developed a program called State Reports, in which editors select students from across the United States to regularly file video or blog reports from their local markets.[1][5][6][7]

Board of directors

  • Joel Babbit
  • Thomas Bell Jr., Chairman of SecurAmerica
  • Gerald Benjamin, co-founder and managing partner of Atlanta Equity
  • A.D. "Pete" Correll, co-founder and chairman of Atlanta Equity
  • Alexandra Cousteau, globally recognized advocate on water quality and policy
  • Doug Hertz, president and CEO of United Distributors Inc.
  • Chuck Leavell

Bloggers

  • Karl Burkart (Technology)
  • Shea Gunther (Earth Matters)
  • Andrew Schenkel (Earth Matters)
  • Matt Hickman (The Home)
  • Melissa Hincha-Ownby (Business)
  • Siel Ju (Lifestyle)
  • Michael d'Estries (Lifestyle)
  • Jim Motavalli (Transportation)
  • Jenn Savedge (Family)
  • Robin Shreeves (Food)

Awards and Honors

MNN has been labeled “The New Green CNN” by Time,[4] “The USA Today of Sustainability” by Fast Company,[8] and “Green Machine” by The Associated Press;[9] was selected as one of Newsweek’s “Top Picks” for 2009; and was voted “Best Great Green Idea” at Fortune Magazine’s 2010 Green Summit. See more awards and honors:

  • April 2010 - 2010 Webby Nominee for the Lifestyle category and an Official Webby Honoree for the Green category
  • January 2010 - All My Faves - Best Sites of 2009
  • April 2009 - Fortune Brainstorm Green: Five Great Green Ideas 2009
  • April 2009 - 2009 Official Webby Honoree for News category
  • April 2009 - Wins Atlanta Business Chronicle's 2009 Ennovation Award

Sponsors

Unusually for an environmental website MNN is sponsored by a number of mainstream industrial corporations, including:

References

  1. ^ a b c d MNN.com
  2. ^ "Mother Nature becomes a dot-com," The Atlanta Journal-Constitution (2008-07-20)
  3. ^ Chuck Leavell official website
  4. ^ a b "Introducing MNN, the New 'Green CNN'," TIME magazine (2009-01-08)
  5. ^ The Mother Nature Network channel at YouTube
  6. ^ "News Brief: Video, blog Web site looks for contributors," The Nevada Sagebrush (2008-12-02)
  7. ^ "Environmental Web site offers contest for students," The Appalachian (2008-11-13)
  8. ^ "Mother Nature Network: Online Media Finally Catches up to Sustainability Needs," Fast Company (2009-04-02)
  9. ^ "Nature network aims to be green machine," Associated Press (2009-01-24)

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