Lego.com

Lego.com

Site layout 2007-2010
URL	www.LEGO.com/
Available language(s)	English, Dutch, Japanese, Korean, Chinese, Spanish, French, Čeština, Italian, Magyar, Polish, Dansk, Norsk, Svenska, Русский, Suomi,
Owner	The Lego Group

Lego.com (officially referred to as LEGO.com) is the official website of the LEGO Group and Lego brand toys. The Lego website has developed over the years, and aims to provide many extra services for fans, as well as being simply a shop and product catalog.

History

Lego.com began in 1996, as a small site with an online shop, one game, and pages about current products. A huge milestone came in 2001, when the moderated Lego.com Message Boards were introduced. In 2005, These Message Boards were updated to the one existing today. In 2007, the whole site was updated, giving the home page a new layout, and changing "Club" to "Play". Another large update came in May 2008, when My Lego Network was introduced. In 2009, the Lego Account became Lego ID. Soon the site was updated again in 2010 changing "Play to Games" and adding create and share to the front page.

Products

The Products page provides links to each of Lego's theme's web pages.^[1] The current Lego themes represented there are:

Atlantis	Duplo	Castle	Power Functions
Hero Factory	Lego Universe	Agents	Belville
Toy Story	Space Police	Pirates	Thomas and Friends
Prince of Persia	Power Miners	SpongeBob SquarePants	Lifestyle
Minifigures	Racers	Architecture
Lego Games	Ben 10 Alien Force	Mindstorms NXT 2.0
Star Wars	Design by Me	Video Games
City	Creator	Technic
Bionicle	Indiana Jones	Bricks and More	Cars 2

Lego Universe

Main article: Lego Universe

Lego Universe is a massively multiplayer online game developed by NetDevil. It was released in October 2010. Its release has been delayed from original estimates of 2009,^[2] late November 2008,^[3] and mid-2008.^[4] This is the first Lego computer game sold in which players can connect and play online.

Play

Play began as CLUB in the year 2001, with few games and the then small Message Boards. These Message Boards are fully moderated by real people.^[5] In 2005, they were updated to the current form. In 2007, the name was changed to Play. There is also a Games section, a Downloads section, a Comics and Movies Section, and a Club Section containing news, movies, and building tips.

My Lego Network

The My Lego Network Logo

My Lego Network (often just abbreviated MLN) is a child-oriented social networking site^[6] that has replaced Lego Club pages. A member creates a public page with preset modules, customizing layout and colors. Some modules produce items, which can be sent to "Networkers" (Non-player characters) to move up in the ranks (0 - 10).^[7] The website also has a built in inbox that contains prewritten messages that can be sent to friends also on MLN as well as Networkers.^[8]

Ranks

Each rank in My Lego Network has a specific Networker theme associated with it, as well as a final "Masterpiece"^[9] that allows you to move on to the next rank and befriend new Networkers. Ranks become progressively more challenging as you move on.

Rank	Theme	Masterpiece
1	Farming	Crimson Apple
2	Bees	Royal Hive Queen
3	Middle Ages Mythology	Giant's Hat
4	Racing	Speedy Motorcycle
5	Dinosaurs / Exploration	Jeweled Triceratops
6	Construction	Craftsman's Cottage
7	Music	Enchanting Harp
8	Native Americans	Brickota Totem Pole
9	Medieval Knights	Tower of Many Shields
10	Lego Space	Intergalactic Cruiser

Networkers

My Lego Network consists of many networkers each with their own purpose. There are different types of networkers including:

Rank networkers

Help you advance through the ranks.

Mini rank networkers

Help advance through mini ranks. For completing a mini rank you usually earn a badge.

Secret networkers

Hidden networkers usually can help advance through the ranks easily. When befriended they do not show up on your friends list.

Formerly secret/other networkers

Usually to do with mini ranks.

Shop

Lego Shop at Home is the official shop for Lego brand products.

See also

• Lego
• Lego Group
• Lego Universe

External links

• Lego.com, the official Lego website.
• LegoUniverse.com, the official Lego Universe website.
• MLN.Lego.com, the My Lego Network homepage.
• My Lego Network Blog, for Lego-related news.
• Lego.com Message Boards, The official Moderated Message Boards for the site.

References

1. ^ Lego Products Page
2. ^ "A Visit to NetDevil". Kotaku.com. 2008-09-29. http://kotaku.com/5056497/lego-universe-already-in-some-gamers-hands. Retrieved 2010-01-16. 
3. ^ "The Lego Group announces Lego Universe as official title for branded MMOG". Lego.com. 2007-06-07. http://www.lego.com/eng/info/default.asp?page=productsdetail&contentid=36621. Retrieved 2010-01-16. 
4. ^ "Lego MMO Screens and Info". Loot-ninja.com. 2007-06-01. http://loot-ninja.com/2007/06/01/lego-mmo-screens-and-info/. Retrieved 2010-01-16. 
5. ^ http://messageboards.lego.com/en-US/home/default.aspx
6. ^ MLN Getting Started
7. ^ MLN Getting Started
8. ^ MLN Getting Started
9. ^ MLN Masterpieces