- Jay Electronica
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Jay Electronica Birth name Timothy Elpadaro Thedford Born September 19, 1976 [1]
Magnolia Projects,
New Orleans, Louisiana, United StatesGenres Hip hop Occupations Rapper Instruments Vocals Years active 2004–present Labels The Dogon Society, Roc Nation Associated acts J Dilla, Erykah Badu, Just Blaze, Jay-Z, Mos Def, Talib Kweli Timothy Elpadaro Thedford (born September 19, 1976), better known by his stage name Jay Electronica, is an American hip hop recording artist and record producer. Perhaps one of the most highly acclaimed rappers of the 2000s, Jay Electronica first gained significant attention after the release of the musical composition Act 1: Eternal Sunshine (The Pledge), made available on a MySpace page in 2007. It is nine continuous minutes of music, without drums, built from Jon Brion's soundtrack to the film Eternal Sunshine of the Spotless Mind. In late 2009 he released two songs, both produced by Just Blaze, "Exhibit A (Transformations)" and "Exhibit C" the latter of which won won a Sucker Free Summit Award for Instant Classic. On November 12, 2010, it was announced Jay Electronica had become an official member of Jay-Z's Roc Nation record label.[2]
Contents
Biography
Early life and career beginnings
Thedford was born on September 19, 1976, in the Magnolia Projects of New Orleans, a place where the crime rate was infamous throughout the country before 2005, when the projects were flooded during Hurricane Katrina. Thedford began rapping after hearing with his nephew Akeem Pryor and by the age of 19, Jay Electronica left New Orleans to pursue his musical career. Living a mostly nomadic lifestyle, he found refuge in cities such as Philadelphia, Baltimore, Detroit, New York, and Atlanta. From club to club, and stage to stage, Electronica had gotten booed off and denied because of his Southern accent and slang. "In my earlier years from when I first left home, I was embarrassed from being from the South," Thedford stated. "Not in general, but as a rapper because all of the negative things that people in the States put on the South."[3] Electronica’s career really took form in the city of Detroit when he linked up with Detroit native Johnnie Last, a friend he had spent a lot of time with at Darp Studios in Atlanta, GA. Detroit is where Electronica met producer/engineer Mike "Chav" Chavarria, who introduced him to both J. Dilla and Mr. Porter, and who is now a regular collaborator.[4][5] Detroit, where he recorded his Style Wars-era music with several J. Dilla beats, meeting the producer subsequently to ask for permission to use the recordings as a demo. Electronica really started to gain a little notoriety at this time because of his work with J. Dilla.
2007-2010: Act I: Eternal Sunshine (The Pledge) and signing with Roc Nation
Jay Electronica first gained significant attention through Act 1: Eternal Sunshine (The Pledge), made available on a MySpace page in 2007. It is nine continuous minutes of music, without drums, built from Jon Brion's soundtrack to the film Eternal Sunshine of the Spotless Mind. There are five segments or movements marked by changes in music and mood, raps by Electronica, and occasional snippets of sampled dialogue including scenes from Willy Wonka & the Chocolate Factory. The first segment is a spoken word piece by Just Blaze and Erykah Badu describing Electronica over piano music.
The nature of the piece of music, along with the nature of its appearance, led to a slow build-up of interest in Electronica as an enigmatic figure. Songs circulating online as the Style Wars EP gained wider circulation, and other songs, such as the dream-inspired "Dimethyltryptamine", soon appeared. In January 2008, Giles Peterson's 90-minute Gilles Peterson Worldwide was devoted to the rapper.[6] Hiphopdx.com in 2008 called him "arguably...the most talked about new emcee last year ... at times...more like a myth or urban legend than an actual rapper",[7] and URB ran a cover story on the artist under the banner "Jay Electronica: A Spotless Mind :: An MC’s mystery revealed", which referred to his wanderings as his being "like some sort of hip-hop Jack Kerouac".[4]
Jeff Weiss' piece for the L.A. Weekly, "Jay Electronica: Much Better Than His Name Would Suggest", acknowledged that the rapper could be fairly described as "one of the most buzzed about rappers of 2008", but attempted to temper the hype somewhat, describing Act 1... as "ambitious, wildly original, if not slightly pretentious", while endorsing only to an extent the comparisons URB had made (referencing an "abstract rhyming style") to rappers like Nas and Pharoahe Monch.[8][9]
2010-present: Act II: Patents of Nobility (The Turn)
Jay Electronica has yet to release a full-length album, but he has released two official singles to date, "Exhibit A" and "Exhibit C", which won a Sucker Free Summit Award for Instant Classic. His music so far has been made available through the internet, either through being leaked to what URB magazine describes as "obscure web forums", or through an appearing and disappearing Myspace page (currently two seem to be in existence, at /jayelect and at /jayelectronica). Erykah Badu has questioned whether he ever will release, in her words, "actual albums".[4] From New Orleans, LA he has lived in Baltimore, Philadelphia, Washington, D.C., Denver, and Detroit, where he recorded his Style Wars-era music with several J Dilla beats, meeting the producer subsequently to ask for permission to use the recordings as a demo. Detroit is where Electronica met producer/engineer Mike "Chav" Chavarria, who introduced him to both J Dilla and Mr. Porter, and who is now a regular collaborator.[4][10]
According to URB, Act II: Patents of Nobility will feature Nas, and will be the second of a putative trilogy. URB also reported that digital EPs with both Guilty Simpson and producer 9th Wonder were planned. According to a Filter TV interview,[11] Jay Electronica has partnered with Decon to release his debut project. It is being described as a multi-media release and footage from the project which was partially shot in Nepal and Dubai has begun to surface online. The first clip to leak is titled "Dear Moleskine" and can be found on YouTube, the track was produced by Just Blaze and the clip was directed by Jason Goldwatch from Decon. In June 2009, Decon and Jay's "The Dogon Society" released "Exhibit A" digitally. "Exhibit C" was released on iTunes December 16, 2009 and quickly shot to the top 10 of the iTunes Hip-Hop charts. The following week it was chosen by Hot 97's Dj Enuff as the Heavy Hitter pick of the week.
Jay Electronica appeared at the 2010 Bonnaroo Music Festival. Jay Electronica continued his scattered release practice, releasing "A Million In The Morning" on April 4, 2010. The song features a weary Electronica trying to keep himself awake to escape his nightmares.[12] On April 30, Jay Electronica debuted "The Ghost of Christopher Wallace" via his Twitter. The song features P Diddy and is produced by London beatsmith Quincey Tones, who is known for producing such acts as Young Jeezy and Royce da 5'9".
On November 12, 2010, Jay-Z announced that Jay Electronica was officially the newest member of his own 'Roc Nation' record label/management company, which boasts such acts as J. Cole, and Willow Smith. Before signing to Roc Nation in 2010, Jay Electronica was a prospective signee of Bad Boy Records, a label owned by producer/rapper/entrepreneur Sean “Diddy” Combs.[13]
In late 2010, he and Lucy Liu were featured on The Bullitts' track "Close Your Eyes". It was BBC Radio 1 DJ Zane Lowe's 'record of the week' and will feature on The Bullits upcoming album set for release in 2011. Then in July 2011, he produced and was featured on the track "Run & Hide", which will be on the same album.
In July 2011, Jay Electronica posted via his twitter that his debut album, "Act II: Patents Of Nobility (the turn)," was complete.[14] On October 10, 2011, Jay Electronica released the song Call Of Duty, featuring Prodigy from Mobb Deep.
Personal life
Jay Electronica and Erykah Badu have one child together, Mars Merkaba Thedford, born on February 1, 2009.[15] He is a member of the Five Percent Nation.[16]
Endorsements
In December, 2010, Jay Electronica starred in a Mountain Dew commercial endorsing the brand’s cherry-flavored soft drink “Code Red.” The commercial is set in a theater located in New Orleans, Louisiana, where Jay performs a small segment of his song “The Announcement” in front of an energetic crowd. The advertisement features the tagline “Hip hop is different on the mountain.” Jay Electronica ends the commercial with the following quote: “I’m Jay Electronica. When I rhyme, the whole world disappears. Hip hop is different on my mountain.”
Discography
Studio albums
- Act II: Patents of Nobility (The Turn)
EPs
- Style Wars EP (2007)
- Historical EP (Title TBA) (TBA)
- Mos Eisley EP (with the Bullitts) (TBA)
Mixtapes
- Act I: Eternal Sunshine (The Pledge) (2007)
Singles
As lead artist
List of singles by title, year and peak chart positions, and album Title Year Peak chart positions Album U.S. U.S. R&B U.S. Rap "Exhibit A (Transformations)" 2009 — — — "Exhibit C" — 86 — "Shiny Suit Theory" (featuring Jay-Z & The-Dream) 2011 — — — Act II: Patents of Nobility (The Turn) "—" denotes releases that did not chart or receive certification. As featured artist
List of singles by title, year and peak chart positions, and album Title Year Peak chart positions Album U.S. U.S. R&B U.S. Rap "Just Begun"
(Reflection Eternal featuring J. Cole, Mos Def and Jay Electronica)2010 — — — Revolutions per Minute "—" denotes releases that did not chart or receive certification. Guest appearances
List of songs with guest appearances by Jay Electronica Title Year Album Artist(s) "Cool, Relax" 2008 10.Deep Presents The New Deal The Cool Kids "Walking (J.Period Remix)" 2009 The Madness J.Period & Nneka "Just Begun" 2010 Revolutions per Minute Reflection Eternal, J. Cole, Mos Def The Day" Pilot Talk Curren$y, Mos Def "Live It" Heart of a Champion Paul Wall, Raekwon, Yelawolf "Prowler 2" 24 Hour Karate School Ski Beatz, Jean Grae, Joell Ortiz, Original, Mos Def "Close Your Eyes" 2011 They Die By Dawn and Other Short Stories The Bullitts, Lucy Lui "Run & Hide" The Bullitts External links
- :::::::Magnetik7::::::: (come on in, the water's fine.) - Official web site (inactive since 2005)[17][18][19]
- Jay Electronica Official News Source
- Jay Electronica Fan Website(domain expired)
- Jay Electronica (JayElectronica) on Twitter
- URB Jay Electronica cover (left) (.gif)
- Giles Peterson Worldwide (.mp3, 80MB) - Lengthy interview and music
- Jay Electronica video interview on redbullmusicacademy.com
- Just Blaze, Jay Electronica, & Mike "Chav" Chavarria - An Interview with Jay, Chav, & Just Blaze
- Exclaim! magazine interview with Jay Electronica-Exclaim!
- (19®, APDTA™, Nation19) 19® is a clothing line that is worn by J-Electronica
Sources
- ^ "Jay Electronica Co-Signs Soulja Boy 'It's Not About Lyrics, It's About Energy - HIPHOPNEWS24-7.COM". YouTube. http://www.youtube.com/watch?v=0KFPs3aTnEk. Retrieved 2011-02-20.
- ^ Burgess, Omar (2010-11-13). "Jay-Z Signs Jay Electronica To Roc Nation | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHopDX. http://www.hiphopdx.com/index/news/id.12977/title.jay-z-signs-jay-electronica-to-roc-nation/. Retrieved 2011-02-20.
- ^ "Jay Electronica MTV Interview". http://www.mtv.com/news/articles/1633566/jay-electronica-disguised-his-voice-avoid-hiphop-prejudice.jhtml.
- ^ a b c d Jesse Serwer. "Jay Electronica: A Spotless Mind :: An MC’s mystery revealed", URB #152, January, 2008.
- ^ "Prime Productions Posse: Just Blaze, Mike Chav, Jay Electronica", guitarcenter.com, October, 2008.
- ^ Giles Peterson Worldwide
- ^ Aliya Ewing. "Nas Big Ups Jay Electronica", hiphopdx.com. March 29, 2008.
- ^ Jeff Weiss. "Jay Electronica: Much Better Than His Name Would Suggest", LA Weekly, April 4, 2008.
- ^ Andres Tardio. "Nas Co-signs Jay Electronica", hiphopdx.com, May 19, 2008.
- ^ "Prime Productions Posse: Just Blaze, Mike Chav, Jay Electronica", guitarcenter.com, October, 2008.
- ^ "Video: Behind the Scenes w/ Jay Electronica in New Orleans". Nah Right. 2009-11-14. http://nahright.com/news/2009/11/14/video-behind-the-scenes-w-jay-electronica-in-new-orleans/. Retrieved 2011-02-20.
- ^ "Breakdown: Jay Electronica-A Million In The Morning". Planet Ill. 2010-04-21. http://planetill.com/2010/04/planet-ill-breakdown-jay-electronica-a-million-in-the-morning/. Retrieved 2011-02-20.
- ^ "Jay Electronica Tha Hip Hop Interview". http://wmdeez.wordpress.com/2007/09/25/jay-electronica-interview/.
- ^ http://hypetrak.com/2011/07/jay-electronicas-album-is-completed/
- ^ "Erykah Badu and Jay Electronica Welcome a Daughter" Celebrity Baby Blog, February 2, 2009
- ^ http://hiphopwired.com/2010/03/24/the-gods-of-hip-hop-a-reflection-on-the-five-percenter-influence-on-rap-music-culture/
- ^ Jay Electronica asks for help with his web site, magnetik7.com
- ^ Jay Electronica again asks for help with his web site, magnetik7.com
- ^ Jay Electronica posts on the SOHH message board about his web site, magnetik7.com
Roc Nation Board of directors
Shawn "Jay-Z" Carter (Chairman and President) · John Meneilly (CEO and SEVP) · Jay Brown (CRSO and CBD) · Tyran “Ty Ty” Smith (CFO and CCO) ·
Kwasi Danquah III (CEO and SEVP of Takeover Roc Nation) · Archie Lamb IV (CRSO of Takeover Roc Nation) · Jack Foster (CCO of Takeover Roc Nation) ·
Tor Erik Hermansen (SEVP and CRSO of StarRoc) · Mikkel Storleer Eriksen (SEVP and CRSO of StarRoc)Artists Alexis Jordan · Bridget Kelly · Hugo · J. Cole · Jay Electronica · Jay-Z · K Koke · Rita Ora · Willow SmithManaged artists SoloDuoManaged songwriters Andrea Martin · Carmen Key · Chase J · Clay Morrison · James Fauntleroy II · J Angel · Makeba Riddick · Philip LawrenceProducers SoloBen Harrison · Clay Morrison · Dave McCracken · Deputy · Jahlil Beats · Lab Ox · No I.D. · Peter Ibsen · S1 ·
Shux · SwitchDuoGroupMusic Kidz · NoisiaDJs Audio engineers Marcos Torvar · Rob KinelskiMixing/Mastering engineers Dave Pensado · Kevin "KD" DavisSubsidiaries StarRoc · Takeover Roc NationPartners Live Nation · Sony Music Entertainment · Takeover Entertainment Ltd · Overbrook Entertainment · Three Six Zero GroupRelated articles Roc Nation albums discography · Roc Nation singles discography
Category:Roc Nation · Website: RocNation.comCategories:- 1976 births
- Living people
- Roc Nation artists
- African American rappers
- Rappers from New Orleans, Louisiana
- Members of the Nation of Gods and Earths
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