Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
English edition cover
Author(s)	Robert Scoble, Shel Israel
Country	United States
Language	English
Subject(s)	Business communication, Blogging
Publisher	John Wiley and Sons
Publication date	2006
Media type	Print (paperback)
ISBN	047174719X, 9780471747192
OCLC Number	61757953
Dewey Decimal	659.2 22
LC Classification	TK5105.8884 .S26 2006

Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers (ISBN 978-0-471-74719-2), is a book written by Robert Scoble and Shel Israel, published in 2006 by John Wiley & Sons. The book is about how blogs, bloggers and the blogosphere is changing how businesses communicate with their consumers and other stakeholders.^[1] The authors discuss more than 50 case studies of companies and business leaders, some that have been helped and hurt by their interactions with bloggers and encourages businesses about the best and most successful ways of blogging.^{[2][3][4][5][6]}

References

1. ^ Scoble, Robert; Israel, Shel (2006-02-24). "Books: Naked Confirmations". The Washington Post (The Washington Post Company). http://www.washingtonpost.com/wp-dyn/content/discussion/2006/02/22/DI2006022201663.html?referrer=email. Retrieved 2008-09-29. 
2. ^ John Foley (2005-12-15). "Business Blogging 101: Have Fun, But Not Too Much Fun". Information Week. http://www.informationweek.com/blog/windows/archives/2005/12/business_bloggi.html. Retrieved 2008-09-29. 
3. ^ "Amazon Might Rue Reaction to Blogging". Taipei Times. 2006-04-10. http://www.taipeitimes.com/News/bizfocus/archives/2006/04/10/2003301989/print. Retrieved 2008-09-29. 
4. ^ Martin Veitch (December 14, 2008). "Boost Your Corporate Blog". PC World. http://www.pcworld.com/businesscenter/article/155460/boost_your_corporate_blog.html. Retrieved 2009-02-05. 
5. ^ Alexandra Zabjek (October 5, 2006). "Blogging for dollar$". The Ottawa Citizen. http://www2.canada.com/ottawacitizen/news/technology/story.html?id=93c70263-022c-4ff5-bb36-ba1a3af955bf&p=4. Retrieved 2009-02-05. 
6. ^ James M. Pethokoukis (February 9. 2006). "The Suite Spot". U.S. News & World Report. http://www.usnews.com/usnews/biztech/articles/060227/27eesuite.book.htm. Retrieved 2009-02-05.