Over-the-top content

In the fields of broadcasting and content delivery, over-the-top content (OTT) means on-line delivery of video and audio without the Internet service provider (Comcast, Verizon, etc.) being involved in the control or distribution of the content itself. The provider may be aware of the contents of the IP packets, but is not responsible for, nor able to control, the viewing abilities, copyrights, or other redistribution of the content. This is in contrast to delivery through purchase or rental of video or audio content (over IP) from the Internet provider, such as Comcast video on demand (over IP) or AT&T U-Verse video service. OTT in particular refers to content that arrives from a third party, such as Netflix or Hulu, and arrives to the end user device, leaving the Internet provider responsible only for transporting IP packets.^[1][2][3][4]

Consumers can access OTT content through Internet-connected devices such as PCs, laptops, tablets, set top boxes and gaming consoles such as the PlayStation 3 and Xbox 360.^[5]

See also

• Comparison of video services
• Home theater PC
• Internet television
• IPTV
• Music on demand
• Set-top box
• Smart TV
• Video on demand

References

1. ^ Saul Hansell (March 3, 2009). "Time Warner Goes Over the Top". New York Times. http://bits.blogs.nytimes.com/2009/03/03/jeff-bewkes-goes-over-the-top/. 
2. ^ "Over-the-Top Video and Content Delivery Networks Will Transform Video-On-Demand Provisioning". Electronic Component News. November 19, 2009. http://www.ecnmag.com/News/2009/11/Over-the-Top-Video-and-Content-Delivery-Networks-Will-Transform-Video-On-Demand-Provisioning/. 
3. ^ "Why 2011 Is Being Called The Year Of "The Cable Cut"". Business Insider. December 30, 2010. http://www.businessinsider.com/what-will-it-take-to-make-over-the-top-video-successful-2010-12. 
4. ^ "Who Is Playing The OTT Game And How To Win It". Business Insider. December 30, 2010. http://www.businessinsider.com/who-is-playing-the-ott-game-and-how-to-win-it-2010-12. 
5. ^ "User Interface Holds the Key to OTT Success". Pay OTT TV. March 11, 2011. http://www.payott.tv/2011/03/11/user-interface-holds-the-key-to-ott-success/. 

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