Noriaki Kano

Noriaki Kano
Noriaki Kano
Born 1940
Tokyo, Japan
Citizenship Japan
Fields engineering, management science
Institutions Tokyo University of Science, University of Electro-Communications
Alma mater University of Tokyo
Known for Kano model
Notable awards Deming Prize for Individuals

Noriaki Kano (狩野紀昭 Kanō Noriaki, pronounced [kanoː noɽiaki]) is an educator, lecturer, writer and consultant in the field of quality management. He is the developer of a customer satisfaction model (now known as the Kano model) whose simple ranking scheme distinguishes between essential and differentiating attributes related to concepts of customer quality.[1] He is a professor emeritus of the Tokyo University of Science.


Contributions to quality

In the late 1970s and early 1980s Kano and his colleagues laid the foundation for a new approach to modeling customer satisfaction. Kano challenged the conventional beliefs that improving each attribute of a company's product or service will lead to increased customer satisfaction. Kano believed that not all attributes of product or service performance are equal in the eyes of the customer, and that some attributes create higher levels of customer loyalty than others.

One of his well known books is the Guide to TQM in Service Industries.

Academic achievements, awards and honors

Noriaki Kano completed his undergraduate, masters, and doctoral degrees in the engineering school of the University of Tokyo. He retired from the Tokyo University of Science (TUS) after 35 years in research and education, as a lecturer and associate professor at the University of Electro-Communications and a full professor and head of the Department of Management Science at TUS.

He was the 1997 recipient of the Deming Prize for Individuals, administered by the Union of Japanese Scientists and Engineers (JUSE).[2] In 1997 he also received the Deming Lecturer Award of the American Statistical Association; his paper for the annual Deming Lecture was titled "Business Strategies for the 21st Century and Attractive Quality Creation."[3]

Kano is an elected fellow of the American Society for Quality (ASQ). He was the recipient of two ASQ Medals of Distinction: the E. Jack Lancaster Medal for 2002[4] and the E. L. Grant Medal for 2007.[5][6]


  • Kano, Noriaki (ed.) (1996). Guide to TQM in Service Industries. Tokyo: Asian Productivity Organization. ISBN 978-9283311300. 


  1. ^ Kano, Noriaki; Nobuhiku Seraku, Fumio Takahashi, Shinichi Tsuji (April 1984). "Attractive quality and must-be quality" (in Japanese). Journal of the Japanese Society for Quality Control 14 (2): 39–48. ISSN 0386-8230. 
  2. ^ "Deming Prize for Individuals". The W. Edwards Deming Institute. Retrieved 2009-04-17. 
  3. ^ "Deming Lecturer Award". American Statistical Association. Retrieved 2009-04-17. 
  4. ^ "E. Jack Lancaster Medalists". American Society for Quality. Retrieved 2009-04-17. 
  5. ^ "ASQ Awards Nine Medals of Distinction". ASQ Press Releases. American Society for Quality. 2007-04-06. Retrieved 2009-04-17. 
  6. ^ "E.L. Grant Medalists". American Society for Quality. Retrieved 2009-04-17. 

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