Media Monitors Australia


Media Monitors Australia
Media Monitors Pty Ltd
Type Proprietary limited company
Industry Media
Founded Melbourne, Australia, 1904
Headquarters Sydney, Australia
Key people Neville Jeffress, Founder
John Croll, CEO
Products Media monitoring service, media evaluation
Employees 700
Website www.mediamonitorsgroup.com

Media Monitors is a media intelligence group in Australia, New Zealand, South-East Asia and Greater China with a corporate history dating from 1904.

Media Monitors is a privately-owned company headquartered in Sydney, Australia. It has other operations and sales offices in Melbourne, Brisbane, Adelaide, Perth (Australia), Wellington, Auckland (New Zealand), Kuala Lumpur (Malaysia), Singapore, Hong Kong, Beijing and Shanghai (China).

Company services included media monitoring service for press, broadcast, new media and social media, CARMA qualitative media analysis (content analysis, media evaluation) and online user interface, Mediaportal.

Contents

History

Neville Jeffress started the company after purchasing NSW Country Press in 1982 and then merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. owned by June Pidler.

Their new company, Neville Jeffress/Pidler Pty Ltd grew rapidly through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency (APCA), founded in Melbourne in 1904, thereby linking Media Monitors with a pioneer of Australian press clipping.

The acquisition of NSW Country Press forged a further valuable link to the past. It was founded in 1923. Media Monitors then added to its growing list of companies Australia's first radio and television monitoring firm, Melbourne's Australian Reference Service.

Then followed the acquisition of prominent radio personality Ian Parry-Okeden's company, Media Monitors Australia, which gave the 21st century organisation its name.

By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors acquired New Zealand’s leading monitoring company Media Search in 2004. In January 2006 it acquired CARMA International (Asia Pacific) Pty Limited, the exclusive Asia-Pacific franchise of global media analysis firm, CARMA International, Inc. A new office was opened in Singapore shortly after the acquisition, expanding CARMA Asia Pacific’s regional client liaison.

In June 2006, Media Monitors announced the acquisition of Rehame. Shortly thereafter, Media Monitors acquired the remaining 50% of shares in Sponsorship Information Services (SiS). In February 2007, Media Monitors acquired a significant stake in MediaPeople NZ, an Auckland-based specialist in media targeting.

Media Monitors stepped out of Australasia by opening first non-ANZ office in Singapore in 2006. In 2008, the company acquired SinoFile Information Consulting in Beijing, and Asia Media Monitoring in Malaysia to expand its business in Greater China and South-East Asia. The company also opened its Hong Kong office in the same year.

On 18 November 2009, Media Monitors won five awards at the AMEC Awards presentation in London. (AMEC is the International Association of Measurement and Evaluation of Communication.)

Services

Media monitoring service: track and monitor news published from newspapers, magazines, journals, television, radio, internet and social networking sites

Qualitative and Quantitative media analysis: content analysis, media evaluation with the use of CARMA methodology

Mediaportal: Online interface with instant access to user's tracked media coverage and snapshot analytics for media evaluation

External links

References


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