Ron E Sparks

Ron E Sparks is a well known Australian radio personality and voice talent. Born and raised in Brisbane, Sparks now lives in the north Sydney suburb of Cammeray with his wife and 2 sons.

Early career

Sparks worked in several regional radio stations as a young man. Moving to Sydney in the 1970s, he managed to score a role on air at the then top rating AM station 2SM, and quickly became one of Sydney's most respected announcers. He interviewed many stars of the day.

After leaving 2SM Sparks became program director of another Sydney AM station 2UW. After leaving 2UW he worked on top rating FM station Triple M for many years before being lured to rival station 2Day FM.

Sparks has also made a name as a television voice artist, and has provided voice overs for several Australian television shows, such as Wheel of Fortune and Hot Streak. On the first day of October 1978, he hosted a special Rocktober edition of ABC-TV's "Countdown", which can still be seen on "Rage" each Saturday night in January.

Departure from 2Day FM

As 2Day FM grew more corporatised, and entered into the duopoly arrangement with Triple M, Sparks grew increasingly frustrated with group politics and had a hard time dealing with the huge egos of young network 'upstarts' who were given endless rope to play with. For some young 'stars' it seemed that they could do no wrong, and management always made excuses for them.

One particular gripe he had was with the night team (Kyle and Jackie O) smoking in the studio. This had been going on for some time, and despite being illegal (2Day was in a high rise building, and smoking in the workplace is against Australian law) the general manager failed to take any action. One morning in 2002 Sparks arrived for his morning shift to find the studio smelling of stale smoke, and littered with used butts, some of which were floating in glasses of water. He cracked, and took a marker pen and wrote "No Fucking Smoking" on every physical object he could find in the studio.

Unfortunately he had used permanent marker which destroyed several hundred dollars worth of equipment, and he was sacked immediately following his shift that day. He refused media interviews, even though the large majority agreed with him and applauded his actions. He toyed with the idea of legal action against 2Day but decided against it, in the interest of saving his career.

He was only out of work for a day or two before being wooed by rival FM station 2WS. He is currently with 2WS (now WSFM) and presents the morning (9am-1pm) shift.

Trivia

As with the name of American president Harry S Truman, the "E" in "Ron E Sparks" does not stand for anything, and thus adding a dot after it to indicate abbreviation is arguably incorrect. It was originally added by a program director who thought that "Ronnie Sparks" sounded too immature, and wanted Sparks to transition gradually to using just "Ron" (which he has resisted doing.)

Regerences

External links

* [http://www.wsfm.com.au WSFM Official Site]
* [http://www.abc.net.au/pm/stories/s434522.htm News story on Sparks' departure from 2Day FM]
* [http://www.smh.com.au/articles/2002/06/09/1022982798596.html Ron E Sparks interview]