Fast Second

Fast Second

Infobox Book
name = Fast Second


image_caption =
author = Paul Geroski and Constantinos Markides
language = English
series =
subject =
genre =
publisher = Jossey-Bass, San Francisco
release_date = 2005
media_type =
pages =
isbn = ISBN 0-7879-7154-5

Fast Second is the title of a book by Paul Geroski and Constantinos Markides

A Fast Second lets other companies innovate and experiment to create new markets. Then the fast second enters the market just as the dominant design is about to emerge, helps create the dominant design, and uses its size to capture the market.

The book identifies Microsoft, Procter & Gamble, Amazon.com, Canon Inc., JVC and Heinz as successful fast second firms.

ee also

*First-mover advantage


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