Advertiser funded programming
- Advertiser funded programming
Advertiser funded programming (AFP) is a recent term applied to a break away from the traditional model of television funding. Typically programmes have been funded by a broadcaster and they re-couped the money through selling advertising space around the content. This has worked fine for decades, but new technological advances have forced broadcasters and advertisers to re-think their relationship.
With the advent of digital recording devices, also known as personal video recorders (PVR's), viewers can choose to record episodes or entire series of their favourite shows and watch them in their own time. Not only does this skew the idea of 'primetime', (advertisers being charged a premium for buying spots around the most popular viewing times), but it means viewers can skip the ads altogether.
Advertiser funded programming is a solution to this change and means the advertiser pays to place their message in the tv programme itself, rather than just buying advertising space around it. It includes product placement, sponsorship, and more recently the actual creation of whole shows from scratch. Mark Burnett has been a visible example of this in the US. Both independent agencies and the global networks have even created dedicated units to concentrate on AFP, such as BBH, Hubbub Communications, Now Inc., Mudra, WPP's Group M, or Omnicom's Grand Central. Most broadcasters are involved in this area increasingly, with Flextech and Discovery employing experts who work solely on creating AFP projects Fact|date=February 2007.
Some recent examples of AFP:
* [http://www.itv.com/beat Beat: Life on the Street] on ITV, in partnership with the Home OfficeFact|date=February 2007
* [http://www.vodafonelivemusic.co.uk Vodafone TBA] on Channel 4, in partnership with VodafoneFact|date=February 2007
*Ford and Toyota in 24
*Crest toothpaste in The Apprentice
*American Express in The Restaurant
External linksThe Big Shot * [http://www.thebigshot.co.uk]
Wikimedia Foundation.
2010.
Look at other dictionaries:
Branded entertainment — Branded entertainment, also known as branded content or advertainment, is the combination of an audio visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. The purpose of a branded… … Wikipedia
Content partnership — Content creation on television and across multi platform increasingly involves multiple stakeholders. A Content Partnership is a new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio… … Wikipedia
Ben Devlin — is a British television Executive Producer. After periods working in journalism including a stint at the British newspaper the Daily Telegraph he entered tv broadcasting and worked for the BBC, Rapido TV, Clive James s Watchmaker Films, Graham… … Wikipedia
Chris Evans (presenter) — For other people named Christopher Evans, see Christopher Evans (disambiguation). Chris Evans Evans and Joss Stone Born Christopher James Evans 1 April 1966 (1966 04 01) … Wikipedia
Real Estate TV — Infobox TV channel name = Real Estate TV logofile = Realestatetv.png logoalt = launch = October 2004 picture format = replaced names = share = share as of = share source = slogan = owner = country = sister names = timeshift names = web =… … Wikipedia
AFP — may refer to:In medicine: * Alpha fetoprotein, a molecule produced in the developing embryo and fetus * Acute flaccid paralysis, a clinical manifestation characterized by paralysis and reduced muscle tone * Antifreeze protein, a class of… … Wikipedia
Elmar Schäfer — Elmar Schäfer, auch bekannt als Christopher Malkovitch (* 21. März 1964 in Knittelfeld, Österreich) ist ein deutscher Film und Musikproduzent und Drehbuchautor. Leben Elmar Schäfer begann seine Karriere Anfang 1988 als A+R Manager bei der… … Deutsch Wikipedia
BBC — For other uses, see BBC (disambiguation). British Broadcasting Corporation (BBC) Industry Broadcasting Predecessor British Broadcasting Company Founded 1 January 1927 … Wikipedia
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
broadcasting — /brawd kas ting, kah sting/, n. 1. the act of transmitting speech, music, visual images, etc., as by radio or television. 2. radio or television as a business or profession: She s training for a career in broadcasting. [1920 25; BROADCAST + ING1] … Universalium
