XESURF-AM

Infobox Radio Station
name = XESURF-AM


frequency = 540 (kHz)
area = Tijuana/San Diego
format = News Talk/Adult Standards
owner = Mount Wilson Broadcasting
"(license and transmitter owned by a Mexican company)"
erp = 25,000 watts Daytime; 3,500 watts Nighttime (directional pattern)
branding = "News talk 1260 & 540" (during their talk programs)
"AM 1260 and 540" (during their standards programming)
slogan = "Southern California's News/Talk Radio"
class = B
sister_stations = KKGO, KGIL
website = http://www.540.am
callsign_meaning = Call letters originate from the K-SURF moniker the station had from 2002 to 2005.

XESURF-AM is a Mexican-licensed radio station. Known on-air as "NewsTalk 1260 and 540," it simulcasts portions of Los Angeles-based KGIL and has some 540 only programming. The transmitter site is located near Tijuana, Baja California. The AM station is owned by a Mexican-based company, and is operated by Mount Wilson Broadcasting located in Los Angeles, California, United States.

From May 2007 to November 27, 2007, XESURF aired classic country music as "540 The Zoo." From October 2006 to May 2007, it was a more contemporary country format, first simulcasting AM1260 (now KGIL), then FM105.1 (KKGO). From March 2002 until October 2006, the station broadcast an adult standards format; this was also a simulcast with KGIL. XESURF's signal is heard throughout much of Southern California, including the San Diego and Los Angeles metropolitan areas.

The station is the San Diego-area affiliate of the California Golden Bears football team through the KGIL simulcast. It also carried NASCAR NEXTEL Cup (now Sprint Cup) Series races in 2006 and 2007.

In the 1940s, 540 kHz was home to KFMB. When KFMB moved up the dial to 760 kHz the government broadcast authorities in the U.S. and Mexico reserved 540 kHz for a Mexico-based radio station. However, for a few years in the 1980s, there was a U.S.-licensed radio station at this frequency, KSHO in Hesperia, California. That station played Broadway show tunes.