Rimmel is a cosmetics brand, now owned by Coty, Inc.. The House of Rimmel was originally founded by Eugene Rimmel in 1834.

The Rimmel name now fronts a wide range of make-up products, aimed at the cheaper and trendier end of the market. Rimmel's target market is teenage girls. The company is based in London and sells itself partially on a "Swinging London" image, using the name Rimmel London in many adverts. In the past, Rimmel was modelled by ITV's Holly Willoughby.The current face of Rimmel is controversial British supermodel Kate Moss, alongside new faces pop-diva Sophie Ellis-Bextor and Lily Cole.

Rimmel is readily available in pharmacies and supermarkets. Some of the range's most popular products include lip glosses, Hide The Blemish concealer and kohl eye liners.

External links

* [http://myspacetv.com/index.cfm?fuseaction=vids.individual&videoid=589475 TV ad] for Rimmel London mascara featuring Kate Moss as 'Biker Chick'
* [http://www.rimmellondon.com Rimmel Website] Official

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • rimmel — [ rimɛl ] n. m. • 1929; n. déposé , p. ê. de Rimmel, n. pr. ♦ Fard pour les cils. ⇒ mascara. « J aurais fait n importe quoi pour empêcher la pauvre Elsa de pleurer, son rimmel de fondre » (Sagan). ● Rimmel nom masculin (nom déposé) Fard pour les… …   Encyclopédie Universelle

  • Rimmel — Saltar a navegación, búsqueda Rimmel Tipo Pública Fundación Londres (1834) Sede Londres Industria C …   Wikipedia Español

  • Rimmel — Rechtsform Tochterfirma von Coty Inc. Gründung 1820 Sitz Londo …   Deutsch Wikipedia

  • rimmel — / rim:el/ s.m. [dal nome della ditta inglese di cosmetici Rimmel e dell omonimo profumiere del sec. 19°]. [cosmetico liquido o in pasta usato per colorare e dare rilievo alle ciglia mediante applicazione con apposito spazzolino] ▶◀ mascara …   Enciclopedia Italiana

  • rimmel® — {{hw}}{{rimmel®}}{{/hw}}s. m. Nome commerciale di cosmetico, liquido o in pasta, usato per scurire le ciglia …   Enciclopedia di italiano

  • rimmel — → rímel …   Diccionario panhispánico de dudas

  • Rimmel — Pour les articles homonymes, voir Rimmel (homonymie). Le Rimmel est un produit cosmétique créé par Eugène Rimmel en 1880 et permettant de surligner les yeux en colorant les cils et leur donnant plus de longueur apparente. C est une marque déposée …   Wikipédia en Français

  • rimmel — rìm·mel s.m.inv. CO prodotto cosmetico costituito da un liquido denso, spec. di colore nero o marrone, da applicare sulle ciglia con uno spazzolino per dar loro corpo e risalto Sinonimi: 1mascara. {{line}} {{/line}} DATA: 1939. ETIMO: nome… …   Dizionario italiano

  • rímmel — rím|mel Mot Pla Nom masculí …   Diccionari Català-Català

  • rimmel — ri/mmel® s. m. mascara …   Sinonimi e Contrari. Terza edizione

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.