National Lottery (Ireland)

File:National Lottery Ireland .jpg

The Corporate Logo from 2008 onwards.

The National Lottery (Irish: An Crannchur Náisiúnta) is the state lottery of Ireland. It was founded when the Oireachtas passed the National Lottery Act, 1986 to support initiatives in the areas of sport and recreation, health and welfare, national heritage and the arts, and the Irish language. Since gaming operations began on 23 March 1987, over €3.6 billion has been raised for these causes.^[1] In 2009, 3,794 retail agents sold National Lottery products across the country.^[1] Two-thirds of Irish adults report that they regularly play National Lottery games.^[2] Lottery spending per capita in 2009 was €183, down from €190 in 2008.^[1][3]

Administration

Since its inception, the National Lottery has been administered by the An Post National Lottery Company (Irish: Comhlacht Chrannchur Náisiúnta An Post), a subsidiary of Ireland's semistate postal services provider An Post. The company holds a licence to operate the lottery on behalf of the Minister for Finance, who has ultimate authority in issuing or revoking the lottery licence, in overseeing gaming operations, and in distributing lottery proceeds.

The National Lottery Act, 1986, stipulates that the lottery licence must be reissued under a competitive-bid process at least once every ten years. The current licence was granted to An Post National Lottery Company on 26 June 2001, to cover the period from 1 January 2002 until 31 December 2008. The government has extended the current licence until 31 December 2011 and is inviting bids for a new licence to take effect on 1 January 2012.^[4] The tender competition is open to companies from the 27 member states of the EU, as well as EEA member states Norway, Iceland and Liechtenstein.

The National Lottery's instant-ticket services are currently provided by a contractor, GTECH Ireland, a wholly owned subsidiary of GTECH Corp.

Finances

Proceeds from the National Lottery are paid into the National Lottery Fund, an account kept at the Central Bank of Ireland, from which funds are distributed to private and public projects by the Minister for Finance. In 2010, the National Lottery raised €243.7 million for distribution to good causes, bringing the total raised since the inception of the lottery to over €3.6 billion.^[1]

Total National Lottery sales during 2010 were €772 million, down just over 5 percent on the previous year's sales of €815 million. A total of €438.3 million was distributed in cash prizes. The lottery's operating costs were €108.4 million, including €48.1 million paid to retail agents in commission and bonuses.^[1]

Marketing and branding

The National Lottery advertises heavily on Irish television and radio, and in print media. In 2008, the company undertook a €6 million rebranding campaign, introducing a new signature color (lime green) and a new logo (a lime green–coloured star with a smiling face) with the goals of unifying its branding across its products and giving the National Lottery a more youthful, fun image.^[3] The new branding extended from the company's lottery machines and kiosks to its playslips, scratchcards, tickets, and website.^[5]

Games

The National Lottery began gaming operations on 23 March 1987, when it launched its first scratchcards. Since then, the National Lottery has expanded its product line to include the Lotto family of games, the Monday Million and All or Nothing draws, television bingo, televised game shows, regular "Millionaire Raffles," and participation in the transnational EuroMillions lottery. Tickets and scratch cards are sold by a network of agents around the country. In March 2009, the National Lottery also began offering players the opportunity to play key games such as Lotto, Lotto Plus, and EuroMillions online. By the end of 2009, 6,000 registered players had generated €744,000 in revenue from online sales.^[1]

In 2008, 55 percent of the National Lottery's revenue came from Lotto games, 20 percent from scratch cards, 17 percent from EuroMillions games, and 8 percent from other games.^[1]

All cash prizes won in National Lottery games are paid out as tax-free lump sums. All prizes in Monday Million, Lotto, All or Nothing, and EuroMillions games must be claimed within 90 days of the applicable drawing dates. No minor under the age of eighteen years may purchase tickets for or claim prizes in any National Lottery game. Winners have the right to remain anonymous.

Lotto Games

The Lotto game logo from 2008 onwards.

A quick-pick ticket with two sets of numbers for the National Lottery's main 6/45 Lotto draw on 29 August 2007. The ticket shows the National Lottery logo and pink paper that were used prior to the 2008 rebranding.

The first drawing of Lotto, the National Lottery's flagship lottery game, was held on Saturday, 16 April 1988. Lotto has since produced two spinoff games, Lotto 5-4-3-2-1, which began in 1997, and Lotto Plus, which began in 2000. Lotto and Lotto Plus draws have always been televised live by Ireland's public service broadcaster, Radio Telefís Éireann. The draws are made at approximately 7:58pm and broadcast on the RTE 1 channel each Wednesday and Saturday^[6]

The minimum play in Lotto has always been two lines of six numbers. At its current cost of €1.50 per line, the minimum cost of a Lotto ticket is €3, making the game one of the world's most expensive lotteries to enter. (By comparison, EuroMillions can be played for €2, the British National Lottery can be played for £1, and many lotteries in the United States, including Mega Millions and Powerball, can be played for $1.)

In addition to regular cash prizes, the National Lottery will occasionally announce special prizes for specific Lotto draws. These have included sports cars and Valentine's Day diamonds for match-5+bonus winners, €2,500 holiday vouchers for match-5 winners, and guaranteed prizes of €100 for match-4 winners. The National Lottery often adds extra money to the Lotto jackpot on bank holidays and at Christmas, and sometimes announces a doubling of all prizes other than jackpots.

Lotto 6/36: 1988–92

In Lotto's introductory 6/36 format, six numbered balls were drawn from a lottery machine containing thirty-six balls. Players could win a share of a guaranteed £250,000 jackpot by matching all six numbers, or win smaller prizes by matching four or five numbers. If no winning ticket was sold, the jackpot rolled over for the next draw. Drawings continued each Saturday night until 30 May 1990, when the National Lottery introduced a midweek Lotto draw on Wednesday nights. Lotto draws have been held twice weekly since that time.

In a 6/36 lottery, the odds of matching all six numbers and winning the jackpot are 1 in 1,947,792. At Lotto's initial cost of £0.50 per line, all possible combinations could be purchased for £973,896. This left Lotto vulnerable to a brute force attack, which happened when the jackpot reached £1.7 million for the May 1992 bank holiday drawing. A 28-member Dublin-based syndicate, organized and headed by Polish-Irish businessman Stefan Klincewicz, had spent six months preparing by marking combinations on almost a quarter of a million paper playslips. In the days before the drawing they tried to buy up all possible combinations and thus win all possible prizes, including the jackpot.

The National Lottery tried to foil the plan by limiting the number of tickets any single machine could sell, and by turning off the terminals Klincewicz's syndicate was known to be using heavily. Despite its efforts, the syndicate did manage to buy over 1.6 million combinations, spending an estimated £820,000 on tickets. It had the winning numbers on the night—but two other winning tickets were sold, too, so the syndicate could claim only one-third of the jackpot, or £568,682. Match-5 and match-4 prizes brought the syndicate's total winnings to approximately £1,166,000, representing a profit of approximately £310,000 before expenses.

Klincewicz later appeared on the television talk show Kenny Live and wrote a self-published lottery-system book entitled Win the Lotto.

Lotto 6/39: 1992–94

The National Lottery's corporate logo from the late 1990s– 2008. The original 1987 logo was similar, but with the text "National Lottery" in a serif font however (with the word "National" in mixed case), and the boxes were not rounded. [2]

To prevent a scheme such as Klincewicz's from happening again, the National Lottery changed Lotto to a 6/39 game later in 1992, raising the jackpot odds to 1 in 3,262,623. The first Lotto 6/39 drawing was held on 22 August 1992. To compensate for the longer jackpot odds, the National Lottery doubled the starting jackpot to £500,000 and added a "bonus number" to the drawings. Whereas players previously needed either a match-6, match-5, or match-4 to win, prizes were now also awarded for match-5+bonus, match-4+bonus, and match-3+bonus.

Lotto 6/42: 1994–2006

Lotto became a 6/42 game on 24 September 1994, which made the jackpot odds 1 in 5,245,786. The National Lottery made this change to generate bigger rollover jackpots, partly so that people living near the border with Northern Ireland would not abandon Lotto when the 6/49 British National Lottery began operations on 14 November 1994. At the same time, the National Lottery introduced computer-generated "quick picks" as an alternative to marking numbers on paper playslips. Some retailers now only offer the quick-pick option.

For draws beginning on 26 September 1998, the National Lottery increased the cost of a line of Lotto from £0.50 to £0.75. At this time it also doubled the game's starting jackpot to £1 million and increased most of the game's smaller prizes by 50 percent.

With the introduction of the euro currency on 1 January 2002, the cost of a line of Lotto became €0.95, and the starting jackpot became €1.269 million (the euro equivalent of £1 million). For draws beginning 1 September 2002, the price of Lotto was rounded to €1 per line, and the starting jackpot was raised slightly to €1.35 million.

Lotto 6/45: 2006–present

Core Lotto sales had declined steadily for six consecutive years up to 2006, falling from €314.9 million in 2000 to €255.1 million in 2006. Falling sales partly reflected public dissatisfaction with the game during the Celtic Tiger economic boom. As property prices and the cost of living escalated rapidly, particularly in Dublin, a €1.35 million starting jackpot was no longer seen as offering the transformed lifestyle promoted in lottery advertising.^[7] In 2003, the largest Lotto jackpot was €5.6 million, with the jackpot won 39 times out of the year's 105 draws. The year 2004 had a largest jackpot of €6.9 million, but only seven other jackpots over €4 million. The year 2005 produced a jackpot of €7.4 million, but only seven other jackpot wins over €3 million. Given these small jackpots and relatively few rollovers, players were increasingly lured away from the game by the higher jackpots available in EuroMillions, sales of which rose by 145 percent in 2006.

In November 2006, the National Lottery changed Lotto to a 6/45 game in order to create bigger jackpots and combat falling ticket sales ^[8]. It made the starting jackpot a guaranteed €2 million, increased the match-5+bonus prize to €25,000 (up from €12,000), introduced a match-3 prize of €5, and increased the price of a line of Lotto from €1 to €1.50. The company said that the structural changes were designed to produce about twenty Lotto jackpots of €5 million and over each year, and at least one jackpot over €10 million. The first 6/45 draw was held on 4 November 2006. The impact of the changes was felt almost immediately when a jackpot of €7.5 million, the highest for many years, was produced less than two months after their introduction.

Although the Consumers Association of Ireland criticized the National Lottery for these changes, calling the 50 percent Lotto price increase "extraordinary,"^[9] the restructuring of the game has been hugely successful. In 2007, sales of the core Lotto game rose 40.2 percent to €357.6 million, their largest ever single-year increase. In 2008, sales rose by a further 6.6 percent to €381.4 million^[3] but fell in 2009 to €336 million.^[1]

The current odds of winning the Lotto jackpot are 1 in 8,145,060. The odds of getting a match-5+bonus are 1 in 1,357,510; the odds of a match-5 are 1 in 35,724; the odds of a match 4+bonus are 1 in 14,290; the odds of a match-4 are 1 in 772; the odds of a match-3+bonus are 1 in 579; and the odds of a match-3 are 1 in 48.

Record Lotto Jackpots

The Lotto jackpot of £7,486,025 (€9,505,290) for the 21 November 1996 drawing set a record that stood for over ten years.

The National Lottery switched Lotto to a 6/45 game in November 2006, and the longer odds produced several jackpots in excess of €15 million. The game's largest ever jackpot of €18,963,441 was won on 28 June 2008 by a syndicate of sixteen work colleagues at the Dan Morrissey (Ireland) Ltd quarry and concrete plant in Bennekerry, Carlow.^[10] On 14 April 2010, the second-largest Lotto jackpot of €16,717,717 was won on a ticket sold in Dungarvan, County Waterford.^[11] The third-largest jackpot of €16,390,239 was won on 23 October 2010, and the ticket was sold in Donnybrook in Dublin.^[12]

The largest unclaimed Lotto jackpot is £2,713,334 (€3,445,934). The one winning ticket for the 30 July 2001 drawing was sold in Coolock, Dublin, but its holder failed to come forward before the ticket expired at the close of business on 26 September 2001.

Lotto Plus

In 2000, the National Lottery introduced Lotto Plus as an add-on to the main Lotto game. For an extra £0.25 per line, players could enter their Lotto numbers in an additional 6/42 drawing for a fixed, non-rolling jackpot of £250,000. The first Lotto Plus drawing took place on 25 October 2000.

In 2002, the National Lottery added a second Lotto Plus drawing, renamed the drawings Lotto Plus 1 and Lotto Plus 2, and raised the cost of Lotto Plus to €0.50 per line. The jackpots were fixed at €300,000 and €200,000 respectively. The first drawings for Lotto Plus 1 and Lotto Plus 2 took place on 1 September 2002.

In November 2006, when Lotto adopted a 6/45 matrix, the National Lottery raised the Lotto Plus 1 and Lotto Plus 2 jackpots to €350,000 and €250,000 respectively. The cost of Lotto Plus remained at €0.50 per line.

As with the main Lotto game, Lotto Plus players can win smaller cash prizes for match-5+bonus, match-5, match-4+bonus, match-4, and match-3+bonus. For a match-3 in Lotto Plus 1, the winner receives a €3 scratchcard. A match-3 in Lotto Plus 2 wins a €1 scratchcard. The odds of winning these respective prizes are the same as for the main Lotto game.

Sales of Lotto Plus rose by 8.8 percent in 2008, to €109 million,^[3] but fell in 2009 to €97.5 million^[1]

Lotto 5-4-3-2-1 logo in use from 2008 onwards

Lotto 5-4-3-2-1

Based around the main Lotto draw, Lotto 5-4-3-2-1 was introduced in February 1997. It allows players to win prizes by correctly matching one, two, three, four, or five of the drawn numbers. The more numbers players try to match, the greater the prize. Players may base their choices either on a six-number game (excluding the bonus number) or on a seven-number game (including the bonus number). Somewhat of a niche game, Lotto 5-4-3-2-1 accounted for €10.9 million in sales in 2007, down from €11.1 million the previous year. However, sales rose by 2.9 percent in 2008, to €11.2 million^[3] and remained at this level for 2009.^[3]

EuroMillions

Euromillions logo in use from 2008 onwards.

Main article: EuroMillions

The National Lottery joined the transnational EuroMillions lottery on 8 October 2004. The EuroMillions Draw takes place each Tuesday and Friday and is broadcast on RTE Two on Tuesday and RTE One on Friday. Since then, several EuroMillions jackpots have been won or shared in Ireland:

• On 31 July 2005, Dolores McNamara, a part-time cleaning lady from Limerick, won a record-breaking EuroMillions jackpot of €115.4 million on a €2 quick-pick ticket. McNamara held the record as the largest individual prizewinner in European lottery history until 8 May 2009, when a winner from Mallorca, Spain, scooped a jackpot of €126.2 million.
• On 17 November 2006, two Irish winners each received a 5 percent share of an unwon €183 million jackpot when it was divided under the draw's 12-week rollover rule among all twenty tickets bearing five numbers and one lucky star. The winners received €9.6 million each. One winning ticket was purchased in Limerick and the other in Cork.
• On 4 July 2008, a couple who chose to remain anonymous won a EuroMillions jackpot of €15 million on a €9 quick-pick ticket purchased at a shop in Carrick-on-Suir, County Tipperary.^[13]
• On 12 June 2009, a jackpot of €58.8 million was divided among two winning tickets, worth €29.4 million each. One of the tickets, a €6 quick-pick, was sold in Newcastle, County Dublin; the winning family chose to remain anonymous.^[14] The other ticket was purchased by 74-year-old Brian Caswell in Bolton, Greater Manchester, in the UK.^[15]

Irish sales of the core EuroMillions game fell from €145.3 million in 2006, to €118.7 million in 2007, to €109 million in 2008, and to €105.7 million in 2009.^[3][1]

Plus

In June 2007, the National Lottery introduced "Plus," an Ireland-only addition to the main EuroMillions game. For an extra €1 per line, players can enter their five main EuroMillions numbers in an additional draw for a fixed, non-rolling prize of €500,000. Players can also win fixed prizes of €2,000 for a match-4 and €20 for a match-3. The first EuroMillions Plus drawing was held on 15 June 2007. In 2009, six "Plus Extra Draws" were held with €1 million as the top prize.

Sales of Plus were €33.1 million in 2008^[3] and increased to €34.4 million in 2009^[3].

Monday Million

File:Monday Million.jpg

Monday Million Logo

In September 2008 the National Lottery launched Monday Million, a 6/39 weekly lottery drawing with a fixed, non-rolling jackpot of €1 million. The game costs €1 per line to play, and the live drawing of the six winning numbers and bonus number takes place on the TV3 channel at approximately 20:28 every Monday night. The odds of matching the six main numbers and winning the €1 million top prize are 1 in 3,262,623.

The game also offers fixed prizes of €10,000 for a match-5+bonus (odds: 1 in 543,771), €500 for a match-5 (odds: 1 in 16,993), €100 for a match-4+bonus (odds: 1 in 6,797), €25 for a match-4 (odds: 1 in 439), €10 for a match-3+bonus (odds: 1 in 329), and a €3 scratchcard for a match-3 (odds: 1 in 33). The first Monday Million drawing was held on 29 September 2008, with Eileen Farrelly from County Monaghan scooping the inaugural €1 million jackpot.

Although the Monday Million jackpot is not split among multiple winners, as is the case with Lotto and EuroMillions, the National Lottery has placed a fixed prize limit of €5 million on each Monday Million draw.

Sales of Monday Million were €25.4 million in 2009.^[1] There were nine winners of the €1 million top prize.

Monday Million Plus

In 2010, the National Lottery launched Monday Million Plus, an add-on to the main Monday Million draw. It costs an extra €0.50 per line to play, and the top prize in Monday Million Plus is €500,000.

All or Nothing

Introduced in October 2009, All or Nothing is the National Lottery's first daily draw game. Players choose 12 numbers from 24; if they get all the numbers correct, or none of the numbers correct, they win €500,000—a 1 in 1,352,078 chance of victory. The game has additional prizes of €5,000 for Match 11, €25 for Match 10, €10 for Match 9, and €4 for Match 8. Tickets cost €2 per line. The numbers are announced on RTÉ Two each night and also displayed through an animated draw on the Lottery website. The game had generated sales of €3.4 million by the end of 2009.^[1]

Millionaire Raffle

In the summer of 2008, the National Lottery ran its first "Millionaire Raffle." The lottery issued 300,000 tickets, costing €20 each. The raffle featured two top prizes of €1 million, five prizes of €100,000, 45 prizes of €10,000, 80 prizes of €5,000, 100 prizes of €1,000, and 300 prizes of €500.

The €1 million and €100,000 winning tickets were announced on RTÉ One on 26 August 2008, during a live broadcast from the Rose of Tralee festival. (The full list of winning ticket numbers was published the following day on the National Lottery's website). During the broadcast, host Derek Mooney stated that the winning tickets had actually been drawn earlier that day at the National Lottery headquarters in Dublin. This lack of transparency caused controversy, especially given the coincidence that one of the winning €1 million tickets had been sold in the town of Tralee. National radio stations hosted animated discussions of the issue.^[16]

The National Lottery held a second Millionaire Raffle over the Christmas period 2008. To avoid the controversy associated with the previous raffle, the winning tickets for the €1 million and €100,000 prizes were drawn on live RTÉ television during the channel's New Year's Eve broadcast.

Four Millionaire Raffles were held during 2009. For the Christmas 2009 draw, the game was expanded to include additional features such as early bonus draws, an additional €1 million top prize and a bigger prize fund.^[1]

Telly Bingo

Telly Bingo was introduced in September 1999. Players buy tickets with 24 randomly generated numbers, and can win prizes by matching the numbers drawn on a lunchtime TV show in a variety of patterns, with a prize of €10,000 for a full house. An additional €10,000 Snowball prize goes to someone who achieves a full house on or before the 45th number drawn; if not won, the Snowball prize rolls over to the next draw, allowing one additional number each time. Telly Bingo sales were €13.7 million in 2007, down from €14.4 million the previous year. Sales increased slightly to €13.9 million in 2008^[3] and increased again to €14.3 million in 2009.^[3]

Telly Bingo is broadcast on RTÉ One on Tuesdays and Thursdays and repeated during their late night schedule. Liz Bonnin presented the show for many years before Shirley Temple Bar became the regular host in 2001. Since 2004 the show has been presented by Declan Buckley and Nuala Carey. From 9 September 2010 there are 3 draws on Tuesday, Thursday and Friday^[17].

Instant Scratchcard Games

The National Lottery had a total of 31 scratchcard games on offer during 2007, ranging in price from €1 to €10, and offering instant cash prizes up to €100,000. Sales of instant scratchcard games rose 5.8 percent to €170.2 million in 2008^[3] but fell to €163.8 million in 2009.^[1]

Game Shows

The National Lottery funds the prize money for several televised game shows, which until 2009 were produced exclusively by Ireland's state broadcaster Radio Telefís Éireann. Contestants gain entry to the shows by getting three "lucky stars" on associated scratchcards and submitting them in special envelopes for televised drawings. Broadcast on Saturday nights on RTÉ One since 1990, the game shows have proven very popular, often featuring among the channel's top-rated programmes.

The National Lottery's flagship game show Winning Streak debuted in 1990 and screens weekly between September and early June. A summer companion programme Fame & Fortune was launched in 1996 and ran through the months of June, July, and August until it was replaced in 2007 by The Trump Card. That programme received negative reviews and disappointing ratings, and was cancelled after its first season. A replacement programme, The Big Money Game, aired for the first time on 14 June 2008.

National Lottery game shows paid out over €14 million in prizes during 2007.

In 2009, the National Lottery and TV3 began producing the Irish version of Deal Or No Deal.^[18] This is the first time a National Lottery game show has been produced outside RTÉ. As with the RTÉ game shows, contestants become eligible by playing an associated scratch card game.

Referenced in other Media

In the late 1990s RTÉ produced a sitcom about a family who won the lotto and moved into an upper middle class area from a working class area. Called Upwardly Mobile, it ran for 3 seasons.

Waking Ned (known as Waking Ned Devine in North America), a comedy film set in a tiny rural village and based on a fictitious winner of the Lotto.

References

1. ^ ^{a b c d e f g h i j k l m n} National Lottery Company Annual Report 2009, available at http://www.lottery.ie/Documents/Annual%20Reports/2031_National_Lottery_FINAL.pdf Retrieved 2010-09-17
2. ^ http://www.irishtimes.com/newspaper/ireland/2008/0930/1222719690829.html
3. ^ ^{a b c d e f g h i j k l} National Lottery Company Annual Report 2008, available at http://www.lotto.ie/PageFiles/53/2008_NationalLottery_AR_Final.pdf Retrieved 2009-04-28
4. ^ Irish Times: Lottery Licence up for Tender
5. ^ http://archives.tcm.ie/businesspost/2008/02/03/story30109.asp
6. ^ Irish Lotto Draw Times
7. ^ BBC NEWS | Northern Ireland | When a million is not enough cash
8. ^ Irish Lottery
9. ^ Lottery gambles on revamp: ThePost.ie
10. ^ Gold strike for quarry team - National News, Frontpage - Independent.ie
11. ^ One winner of €16m lotto jackpot - Irish Times
12. ^ [1]
13. ^ Secret winners finally collect €15m jackpot - National News, Frontpage - Independent.ie
14. ^ http://www.independent.ie/national-news/winners-of-euro29m-still-shun-limelight-1781466.html
15. ^ http://www.dailyrecord.co.uk/news/uk-world-news/2009/06/17/pensioner-scoops-25m-on-euromillions-draw-86908-21447325/
16. ^ http://www.independent.ie/national-news/fury-over-millionaire-raffle-as-punters-call-for-live-draw-1464551.html
17. ^ "Extra Draw for Telly Bingo". lotto.ie. http://www.lotto.ie/en/News/Extra-draw-for-TellyBingo/. Retrieved 8 September 2010. 
18. ^ http://www.lotto.ie/News/Deal-or-No-Deal/

External links

• Official website