Never Gonna Say I'm Sorry

"Never Gonna Say I'm Sorry"
Single by Ace of Base
from the album The Bridge
Released	March, 1996 (US) July 23, 1996 (Europe)
Genre	Pop
Label	Mega Records
Producer	Denniz PoP, Max Martin & Joker
Ace of Base singles chronology
"Beautiful Life" (1995) "Never Gonna Say I'm Sorry" (1996) "My Déjà Vu" (1996)

"Never Gonna Say I'm Sorry" is a song by Swedish band Ace of Base, released as a single in August 1996. It was the third single released from the band's album The Bridge.

The song was written by band member Jonas Berggren, who was hoping to reproduce the flavour of his earlier hit "All That She Wants". Jonas specifically mentions the similarities between the two songs in the liner notes of the booklet for The Bridge album: "We decided early on to do an "All That She Wants" arrangement and drums because it's always fun to have something old on a new record."^[1]

Video

The video for the song was directed by Richard Heslop, who had earlier directed the band's video for "Beautiful Life". The video included computer generated graphics and mirror effects designed to make the video feel like a funhouse, much like the video for ABBA's "SOS". In the U.S., the video was never released: American record company Arista Records was dissatisfied with all of the videos from The Bridge, and decided to release no video at all to accompany the single release.

In August 1996, nearly a year after the video had been filmed, the single was at last released. In Europe, the single was accompanied by a short promotion tour by the band, and two alternate videos. In the U.S., the only promotion consisted of tiny misspelled stickers on the CD packaging, although the record company did send out promotional copies of the Sweetbox Radio Mix to radio stations. With the band members away in Europe, and with no other form of promotion, the single failed to enter the official U.S. charts, peaking at #106. It was the first Ace of Base single to fail to chart inside of the Top 40 in the United States.

It was the last released video with major participation from Malin.

In Europe, "Never Gonna Say I'm Sorry" would be followed by fourth single "My Déjà Vu".

Tracklistings

Australian CD Single

1. "Never Gonna Say I'm Sorry" (Short Version) - 3:16
2. "Never Gonna Say I'm Sorry" (Long Version) - 6:34
3. "Never Gonna Say I'm Sorry" (Rock Version) - 4:02
4. "Never Gonna Say I'm Sorry" (Sweetbox Funky Mix) - 6:46

United States Maxi Single

1. "Never Gonna Say I'm Sorry" - 3:16
2. "Never Gonna Say I'm Sorry" (Sweetbox Extended Mix) - 6:46
3. "Never Gonna Say I'm Sorry" (Lenny B's Club Mix) - 8:24
4. "Never Gonna Say I'm Sorry" (Lenny B's Organ-ic House Mix) - 7:14

Official Versions/Remixes

• Album Version / Short Version / Original Version - 3:16
• Lenny B's Club Mix - 8:24
• Lenny B's Organ-ic House Mix - 7:14
• Long Version / Extended - 6:34
• Rock Version - 4:02
• Sweetbox Funky Mix / Sweetbox Extended Mix - 6:46
• Sweetbox Radio Edit

Personnel

• Vocals by Linn Berggren, Jenny Berggren
• StabGuitar by Chuck Anthony
• Music by Jonas Berggren
• Lyrics by Jonas Berggren
• Produced by Denniz Pop, Max Martin and Jonas Berggren
• Recorded and produced at Cheiron Studios

Charts

Chart	Peak position
Australian ARIA Singles Chart	79
Austrian Singles Chart	38
Canadian Hot 100	53
Chile Top 100 Chart	18
Danish Singles Chart	12
Finnish Singles Chart	17
French Singles Chart	41
German Singles Chart	44
Swedish Singles Chart	4
Bubbling Under Hot 100 Singles	6
Hot Dance Music/Maxi-Singles Sales	18

Notes

1. ^ Berggren, Jonas: "The Bridge" (album booklet), page 2. Arista Records, 1995