- Loud (TV series)
"Loud" is a half-hour Canadian television program that usually airs Saturdays at 1:30 AM on
MuchMusic. The program airs heavy metal and hardcore music videos. There is a spin-off digital cable television channelcalled MuchLOUDthat is owned and operated by CTVglobemedia. However, the channel itself airs a wide variety of "rock" music videos, most of which are decidedly more commercial and accessible than Loud's typical programming.
The show usually airs metal videos from recent years, though on occasion, they'll air a classic video from the 1980s or 90s, or a video from a rising Canadian band. When the show is airing concurrently with a major tour (i.e.
Ozzfest, Gigantour), videos from the main bands of said tour may be aired.
Currently, Loud features no permanent host (its last host,
George Stroumboulopoulos, left MuchMusic in 2004), and since May 2003, its length has decreased from one hour to a half hour. With the lack of a host, interviews with bands have also been removed from Loud for the most part. On occasion, a metal musician will take the role of guest host, and will be responsible for the episode' playlist. In October of 2007, MuchMusic moved Loud to a new timeslot of Thursdays at 12:30 AM, but it was moved back to Saturday nights in 2008(albeit now at 1:30 AM).
These changes have generally been taken negatively by Canadian fans, especially considering the lack of metal videos on rotation during earlier programs. As well, Loud is frequently preempted in it's timeslot, usually for programs that had already aired earlier that day, or a marathon of a more demographic-friendly show.
* [http://www.muchmusic.com/tv/loud/ Loud TV Program page on MuchMusic]
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