Infobox_Company | company_name = Escada AG | company_| company_type = Public
foundation = 1978, Munich, Germany | location = Munich, Germany | industry = Retail | sales = 686 million []
products = Women's fashions, handbags, shoes, fragrances, eyewear, kids fashion | homepage = [] |

Escada is an international luxury fashion group in women's designer fashion. In thirty years, Escada has become a leading name in women's fashion, often worn to red carpet events by celebrities.


In terms of its sales and international structure, ESCADA is one of the world's leading luxury brands in the fashion segment. The company has a presence in about 60 different countries. Its main sales markets are North America, western and eastern Europe and Asia. The Munich-based fashion group is divided into the business units ESCADA and PRIMERA.

ESCADA comprises the segments Fashion (ESCADA Collection and ESCADA Sport), Accessories (bags, shoes and small leather goods) and licenses (fragrances, eyewear and children's fashion). The brands stand for premium materials, exclusivity, high-quality workmanship and wearing comfort as well as color and femininity.

The subsidiary PRIMERA AG based in Münster/Westphalia comprises apriori, cavita and Laurèl – established brands occupying the medium-price segment – as well as the retail chain BiBA.

ESCADA was founded by Margaretha and Wolfgang Ley in 1978. The company soon stood out, with its distinctive creations featuring unusual combinations of colors and patterns, exclusive embroidery and elaborately designed knitted fashions. ESCADA saw a rapid upswing and continually extended its collections and its creative work. The company guarantees variety in fashion which is created individually for an extensive range of markets worldwide.

In the course of its international expansion, ESCADA AG successfully went public in 1986. In 1994, the company launched the ESCADA Sport label, established its own accessories collection including bags and shoes and granted major licenses, collaborating with such renowned partners as Procter & Gamble, for instance.

Since June 2007, the CEO of ESCADA has been Jean-Marc Loubier, who formerly held executive posts in the Louis Vuitton Group for 16 years. The Creative Director of the ESCADA brand is the internationally experienced Damiano Biella (formerly with Valentino), who, since October 2006, has been guiding the creative work in the course of the brand's modification and reorientation.

Controversy over fur

On October 18, 2007, the group, "Global Network Against the Fur Industry" [] , which is made up of organizations such as Coalition to Abolish the Fur Trade or Offensive gegen die Pelzindustrie, launched a campaign against Escada, in the form of a day of action, in hopes of getting Escada to stop selling fur. According to their website, on October 18, there were 40 actions against Escada in 14 countries. [] On October 6, 2007, Escada headquarters were vandalized by the Animal Liberation Front. [] Since that date the campaign against Escada continues with regular pickets in front of Escada-outlets worldwide


External links

* [ Escada]
* [ Escada - History]
* [ Escada - anti-fur campaign]
* [ Escada perfumes at]
* [ Escada Fragrances] and beauty products at Eccys

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Escada - получить на Академике актуальный промокод на скидку Kupivip RU или выгодно escada купить с дисконтом на распродаже в Kupivip RU

  • Escada — SE Rechtsform Societas Europaea Gründung 1976 Sitz Aschhei …   Deutsch Wikipedia

  • escada — s. f. 1. Série de degraus pelos quais se sobe ou se desce. (Também usado no plural.) 2.  [Figurado] Meio de alguém se elevar ou conseguir o desejado. = TRAMPOLIM 3. escada de caracol: escada em espiral. 4. escada de cordas: utensílio análogo… …   Dicionário da Língua Portuguesa

  • Escada AG — Escada AG,   1976 von Margaretha (* 1933, ✝ 1992) und Wolfgang Ley (* 1937) in München gegründete Modefirma; sehr elegante, feminine bis zum Teil extravertierte, internationale Luxuskonfektion; seit 1994 unter dem schottischen Chefdesigner Brian… …   Universal-Lexikon

  • Escada — Original name in latin Escada Name in other language State code BR Continent/City America/Recife longitude 8.35917 latitude 35.22361 altitude 117 Population 48083 Date 2012 08 03 …   Cities with a population over 1000 database

  • Escada — Admin ASC 2 Code Orig. name Escada Country and Admin Code BR.30.2605202 BR …   World countries Adminstrative division ASC I-II

  • escada — 1. Usa se a escada para ir ao segundo andar. ◘ You use the stairs to go to the second floor. 2. Pintores usam escadas para pintar paredes. ◘ Painters use ladders to paint walls. 3. Há muitas escadas rolantes no shopping. ◘ There are many… …   Palavras de múltiplo sentido

  • Escada —    This is a German sportswear company founded in 1976 by Wolfgang Ley, born in Germany (1937), and Margarethe Ley, born in Sweden (1933). The label took its name from a racehorse and the company expanded into the American market in 1982. Known… …   Historical Dictionary of the Fashion Industry

  • Casa da Escada Hostel — (Рио де Жанейро,Бразилия) Категория отеля: Адрес: Rua Manoel Carneiro, 32, Sa …   Каталог отелей

  • Alain Escada — Alain Escada, né le 16 mai 1970 à Bruxelles, est un activiste belge du courant national catholique conservateur. Biographie Alain Escada a créé l asbl nationale catholique Belgique et Chrétienté dont il est le président. Cette association… …   Wikipédia en Français

  • Passar debaixo de escada traz azar — Passar debaixo de escada traz azar. (RJ) …   Provérbios Brasileiras

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.