FHM

Infobox Magazine
title = For Him Magazine (FHM)


image_size = 200px
image_caption =
editor =
editor_title =
frequency = Monthly
circulation =
category = Men's Lifestyle
company = Bauer Verlagsgruppe
publisher =
firstdate = 1985
country = flag|UK (Origin)
language = Various
website = [http://www.fhm.com/ www.fhm.com]
issn =

"FHM" or "For Him Magazine" is an international monthly Men's Lifestyle magazine. The magazine began publication in 1985 in the United Kingdom under the name "For Him" and changed its title to "FHM" in 1994, although the full "For Him Magazine" continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets. Circulation expanded to newsagents as a quarterly by the spring of 1987. [http://www.magazinepromotion.com/articles/fhmmagazine.html FHM Magazine: Its History] ] "FHM" was sold from EMAP to Bauer in December 2007. [ [http://www.guardian.co.uk/business/2007/dec/08/emapbusiness.mediabusiness Emap sells Grazia and FHM in £1.1bn deal | Business | The Guardian ] ]

After the emergence of James Brown's "Loaded" magazine (regarded as the blueprint for the lad's mag genre), "For Him" firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to "FHM". It subsequently expanded internationally.

The magazine is printed on high quality glossy paper and the photography is of high technical quality. "FHM" became one of the best-selling magazines in Britain during the mid to late 1990s, selling more than 700,000 copies per month by 1999. Towards the end of the decade the lads' culture in which the magazine thrived began to die off and publishers turned to celebrity-oriented titles to boost overall sales.

In December 2006 it was announced that "FHM" will be discontinuing its United States print edition after the March 2007 issue, turning to an all-digital format with the launch of FHM Online.

Magazine content

Like "Loaded", "FHM" relies heavily on the appeal of photographs of scantily-clad women. Unlike many magazines, "FHM" prints photographs of women already famous for reasons other than their physical appearance—such as actresses and pop singers. "FHM" is typically stocked in the lifestyle rather than adult section on newsstands, although Wal-Mart banned lad's mags [ [http://www.artsjournal.com/herman/archives/2003/11/wal-mart_101.html Straight Up | Jan Herman: WAL-MART 101 ] ] [ [http://www.taipeitimes.com/News/world/archives/2004/10/25/2003208358 Taipei Times - archives ] ] in 2003.

"FHM" publishes an annual list of the "100 Sexiest Women In The World", as voted by its readers.

As well as the photo shoots, the magazine contains articles on a wide variety of topics, including profiles of sports stars, movie, music, gadget and book reviews, gossip, men's fashion shoots, the "bar scene" in a variety of locations, guy tales of sex, and extensive discussion of sexual techniques.

"FHM" in other media

Originally starting as just a magazine, "FHM" has now expanded into other media. This includes different websites for almost every country in which "FHM" is published, each featuring localised content. In some countries, "FHM" pictorials and videos can also be downloaded onto mobile phones.

FHM TV was also the name of a music television station in the UK. It was a programming block on (and as such broadcasted on the same channel as) fellow EMAP-owned music channel Q TV. The channel played music themed shows such as "", "FHM Dance" and "Now That's Hot!", which mainly consisted of music videos. This format ended in October 2007.

In "", Carley Bobby states that "FHM" has voted her in a top 100 list for "Best Ass".

"FHM" in other countries

As of January 2007, "FHM" publishes 27 editions per month, including editions in Russia, the United States, Czech Republic, Norway, Denmark, Romania, Croatia, Australia, Estonia, New Zealand, France, Latvia, Lithuania, Indonesia, Taiwan, Portugal, Malaysia, India, Mexico, The Netherlands, Venezuela, Thailand, the Philippines, Serbia, South Africa, Spain, Slovenia, Singapore,Indonesia, Bulgaria, Greece, Germany, Hungary and Turkey.

India

The [http://www.fhmindia.com Indian edition of "FHM"] is published by Next Gen publishing Limited [http://www.nextgenpublishing.in]

Indonesia

The [http://www.fhm.co.id Indonesian edition of "FHM"] is published by [http://www.mra.co.id] MRA printed Media.

Philippines

With an estimated readership of over 1.2Million readers, [http://www.fhm.com.ph/index.php FHM Philippines] is the largest read glossy magazine in the Philippines with a readership that surpasses the local broadsheets. [http://www.fhm.com.ph/index.php FHM Philippines] was also the first Philippine Magazine to breach the 100,000 copy print barrier and currently holds the highest print-run record of 165,000 copies printed. [http://www.fhm.com.ph/index.php FHM Philippines] is printed by [http://www.summitmedia.com.ph/ Summit Media.]

erbia

The [http://www.fhm.rs/ Serbian edition of "FHM"] is published by [http://www.color.rs/] Color Press Group.

pain

The [http://www.fhm.com.es Spanish edition of "FHM"] es icon is published by Focus Ediciones.

outh Africa

The South African edition of "FHM" is published by [http://www.ucm.co.za Uppercase Media]

Denmark

The Danish edition of "FHM" is published by Benjamin Publications under chief editor Søren Baastrup and editorial director Thomas Brunstrøm. Its main journalists are Marc Thygesen and Lasse Mortensen, and additional writers include Kira Eggers and Dominic Smith.

Portugal

The [http://www.fhm.pt Portuguese edition of "FHM"] is published by Edimpresa, the publishing arm of the Impresa media group.

References

External links

* [http://www.fhm.com/ Official FHM website]
* [http://www.fhm.rs/ Official FHM Serbia web site]
* [http://www.fhm.com.au/ Official FHM Australia web site]
* [http://www.fhmonline.com/ Official US FHM web site]
* [http://www.fhm.co.id/ Official Indonesia FHM website]
* [http://www.fhm.com.ph/ Official Philippine FHM web site]
* [http://www.fhm-online.de/ Official German FHM web site]
* [http://www.fhm.nl/ Official Dutch FHM web site]
* [http://www.fhm.co.za/ Official South African FHM web site]
* [http://www.fhmindia.com/ Official Indian FHM web site]
* [http://www.fhm.com.es/ Official Spanish FHM web site]
* [http://www.fhm.com.sg/ Official Singapore FHM website]
* [http://www.fhm.com.mx/ Official Mexican FHM website]
* [http://www.fhm.com.tw/ Official Taiwanese FHM website]
* [http://www.fhm.pt/ Official Portuguese FHM website]
* [http://www.fhm-international.com/ FHM International]
* [http://news.bbc.co.uk/1/hi/uk/889972.stm BBC article] on a report that the anti-intellectual stance of lads' mags is partly responsible for decreased exam performance in males.
* [http://news.bbc.co.uk/1/hi/business/the_economy/421023.stm A 1999 BBC report] on the first ever decline in FHM sales, from a record high in 1998.