Non-apology apology

"Mistakes were made" redirects here. For the psychology book, see Mistakes were made (but not by me).

A non-apology apology is a statement in the form of an apology that is nothing of the sort, a common gambit in politics and public relations. It most commonly entails the speaker saying that he or she is sorry not for a behavior, statement or misdeed, but rather is sorry only because a person who has been aggrieved is requesting the apology, expressing a grievance, or is threatening some form of retribution or retaliation.

An example of a non-apology apology would be to say "I'm sorry that you felt insulted" to someone who has been offended by a statement. This apology does not admit that there was anything wrong with the remarks made, and, additionally, it may be taken as insinuating that the person taking offense was excessively thin-skinned or irrational in taking offense at the remarks in the first place.

Legal significance

United States

Non-apology apologizers may be trying to avoid litigation that might result from an admission of guilt or responsibility.^[1] Many American states have laws that prevent a plaintiff from using an apology as evidence of liability.^[1] For example, medical doctors may apologize to a patient for a bad outcome knowing the apology cannot be used against them at trial as evidence of negligence. Frequently,^[1] these statutes are misunderstood to mean that one is relieved of liability because they have apologized. For example, it has been asserted that the California State Legislature passed a bill in July 2000 relieving people of liability if they express sympathy to someone who was injured in an accident in which they themselves were involved, in the event that such an apology be misconstrued in court as an admission of guilt.^[2] Misunderstandings of this law are common.

Examples

Mistakes were made

"Mistakes were made" is an expression that is commonly used as a rhetorical device, whereby a speaker acknowledges that a situation was handled poorly or inappropriately but seeks to evade any direct admission or accusation of responsibility by using the passive voice. The acknowledgement of "mistakes" is framed in an abstract sense, with no direct reference to who made the mistakes. An active voice construction might be along the lines of "I made mistakes" or "John Doe made mistakes." The speaker neither accepts personal responsibility nor accuses anyone else. The word "mistakes" also does not imply intent.

The New York Times has called the phrase a "classic Washington linguistic construct." Political consultant William Schneider suggested that this usage be referred to as the "past exonerative" tense,^[3] and commentator William Safire has defined the phrase as "[a] passive-evasive way of acknowledging error while distancing the speaker from responsibility for it".^[4] While perhaps most famous in politics, the phrase has also been used in business, sports, and entertainment.

"The Perfect Non-apology Apology"

Humorist Bruce McCall, in a 2001 New York Times piece entitled "The Perfect Non-apology Apology," defined the term as referring to "sufficiently artful double talk" designed to enable one to "get what you want by seeming to express regret while actually accepting no blame," and suggested some tongue-in-cheek apologies, such as:

Nobody is sorrier than me that the police officer had to spend his valuable time writing out a parking ticket on my car. Though from my personal standpoint I know for a certainty that the meter had not yet expired, please accept my expression of deep regret at this unfortunate incident.

Early use

On July 24, 1991, The New York Times stated that Australian foreign minister Gareth Evans had offered the prime minister of Malaysia "what might best be described as a non-apology apology" for what the Malaysian government regarded as an insulting portrayal of Malaysia in an Australian television series, Embassy.^[5]

See also

• List of political catch phrases
• Logical fallacy
• Non-denial denial

Notes

1. ^ ^{a b c} Apology Statutes: A 22 State SurveySay You're Sorry - In some lawsuits, falling on your sword may be smarter than wielding it.Apologies in the World of Litigation
2. ^ Watchtower staff writer (2002). "Why Is It So Hard to Apologize?" Watchtower.org (accessed March 1, 2007)
3. ^ Broder, John M. (2007-03-13). "Familiar Fallback for Officials: 'Mistakes Were Made'". The New York Times. http://www.nytimes.com/2007/03/14/washington/14mistakes.html. Retrieved 2007-03-20. 
4. ^ William Safire, Safire's Political Dictionary (2008), p. 431.
5. ^ Shenon, Philip (July 24, 1991). "Cliffhanger Down Under: A Soap Opera Huff". The New York Times. p. A10. http://query.nytimes.com/gst/fullpage.html?res=9D0CE7D7113BF937A15754C0A967958260&sec=&spon=. 

References

• McCall, Bruce (2001), "The Perfect Non-apology Apology," The New York Times April 22, 2001, p. 2