- Smartreply
Smartreply describes the marketer's side of a dialog between a marketing business and a customer, typically employed with
Customer Relationship Management technology to reply in a relevant manner usingpersonalization technology orcollaborative filtering . An effective smartreply takes into accountcustomer privacy considerations and may rely on apermission marketing framework. An ideal smartreply has gathered customer marketing preferences in advance of every communication.A smartreply is differentiated from
database marketing with two distinctive criteria: speed of communication andnew media . In some cases, a smartreply may be an instantaneous response from a customer initiated communication; in other cases, the reply may be timed or delayed based on customer communication preferences or a more relevant communication event, hence the "smart" in smartreply.
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