Right Media

Right Media

Infobox_Company
company_name = Right Media Inc.
company_
company_type = Private
foundation = New York, New York (2003)
location = New York, New York
industry = Online advertising
key_people = Michael Walrath, CEO
Christine Hunsicker, COO
John Roberts, CFO
products = Ad serving, ad network
homepage = [http://www.rightmedia.com/ www.rightmedia.com]

Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to efficiently trade digital media. Technology providers develop services for the Exchange via APIs. Right Media also operates an online ad network called [http://www.remixmedia.com Remix Media] , and allows free access to the exchange for small publishers via its Direct Media Exchange service. Right Media's customers include Yahoo! (also an investor [ [http://www.techcrunch.com/2006/10/17/yahoo-leads-investment-in-ad-auction-company-right-media/ Yahoo! Leads Investment in Ad Auction Company Right Media ] ] ) and Fox Interactive Media.

On 30 April 2007, Yahoo! announced the acquisition of Right Media [http://www.rightmedia.com/content/news-events/press-releases/5,703i] .

Right Media appears as Spyware in the program Spybot - Search and Destroy

References

External links

* [http://www.rightmedia.com/ Official website of Right Media, Inc.]
* [http://www.remixmedia.com Remix Media] , the ad network division of Right Media
* [http://www.direct.rightmedia.com Direct Media Exchange] , simplified ad management and gateway to the exchange
* [http://www.rightmedia.com/content/news-events/press-releases/5,703 "Yahoo! Announces Agreement to Acquire Right Media, Largest Emerging Online Advertising Exchange"] Right Media 2007-04-30
* [http://www.businessweek.com/technology/content/mar2007/tc20070306_216481.htm "Right Media's Big Ambitions"] BusinessWeek 2007-03-06
* [http://money.cnn.com/magazines/business2/business2_archive/2007/03/01/8401043/index.htm "The quest for the perfect online ad"] Business 2.0 Magazine 2007-02-26
* [http://blogs.zdnet.com/micro-markets/index.php?p=616/ "Yahoo! Bets on Right Media"] ZDNet 2006-11-1
* [http://www.techcrunch.com/2006/10/17/yahoo-leads-investment-in-ad-auction-company-right-media/ "Yahoo! Leads Investment in Ad Auction Company Right Media"] TechCrunch 2006-10-17
* [http://www.techcrunch.com/2006/08/12/rmx-direct-alternative-ad-networks-battle-for-your-blog/ "RMX Direct: alternative ad networks battle for your blog"] TechCrunch 2006-08-12
* [http://www.clickz.com/experts/media/agency_strat/article.php/3565521 "Buying and Selling Ads Based on Performance"] ClickZ, 2005-11-22
* [http://money.cnn.com/magazines/fortune/fortune_archive/2005/04/04/8255939/index.htm "Click for Dollars"] , Fortune Magazine 2005-04-04


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