VISIT FLORIDA

VISIT FLORIDA

Visit Florida is a private/public marketing partnership in the United States and is designed to increase Florida's tourism industry.

On June 19, 1996, Governor Lawton Chiles signed a bill that dissolved Florida's Department of Commerce and turned its tourism functions over to the Florida Commission on Tourism. The Florida Commission on Tourism is a private/public partnership, consisting of the Governor, one member from the Florida Senate and the Florida House of Representatives and representatives from the various sectors of the state's tourism industry. In order to fulfill its mandate, the Florida Commission on Tourism created the Florida Tourism Industry Marketing Corporation (FTIMC), which operates business as Visit Florida.

Operations

Visit Florida is mandated by the State to match public funding, dollar-for-dollar, with private funds. These private funds come from several sources, including direct investment by Visit Florida’s industry Partners, Strategic Alliance Partners, cooperative advertising ventures, promotional media equivalency and merchandising of Visit Florida branded products. Currently, for each public dollar is matched by about $2.50 in private contributions.

The agency also operates the state’s five Official Florida Welcome Centers at I-10 (Pensacola), US 231 (Campbellton), Capitol (Tallahassee), I-75 (Jennings) and I-95 (Yulee).

Visit Florida is teaming up with Southwest Airlines for a fall 2008 marketing campaign. The agency and airline will each contribute $1 million dollars towards the media ad campaign, which will focus on visiting Florida by air travel at low rates offered by Southwest. Although Visit Florida works with other travel-oriented businesses, the agency has not been involved in a campaign of this financial magnitude before. [cite web | url=http://www.orlandosentinel.com/business/orl-southwest0808aug08,0,2372043.story | title="Visit Florida, Southwest Airlines join forces for marketing campaign" | author=Garcia, Jason | publisher=Orlando Sentinel | date=2008-08-08 | accessdate=2008-08-08]

References

External links

* [http://www.visitflorida.com VISITFLORIDA.COM (commercial website)]
* [http://www.visitflorida.org VISITFLORIDA.ORG (industry website)]


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