ModelCo was launched in 2002 by former modeling agent Shelley Barrett (then Shelley Williams). For 10 years Barrett had been running a modeling agency known as Shelley's Management Group. In May 2002 ModelCo launched the Lash Wand Heated Eyelash Curler and Erase Those Fine Lines with spokesperson Elle McPhearson.
ModelCo has developed and launched over 125 products, including Tan Airbrush in a Can, Liquid Buds, More Brows and Wonderful Lip Plumper. The products are branded with a bright pink colour scheme.
The company today
ModelCo is distributed throughout Australia & New Zealand; Europe, Asia, the United States and the Middle East. In Australia ModelCo is stocked in Myer and David Jones stores nationally. Internationally their products can be found in stores such as London’s Space.NK, Colette and Le Printemps in Paris, and Sony Plaza in Japan.
On 9 February it was announced that Australian Popstar, Australia's Got Talent & The X Factor judge and Fashion Designer Dannii Minogue is to be ModelCo's newest face. Dannii will shoot commercials, billboards etc as part of affiliation with ModelCo. On its first day of release in the United Kingdom, the product sold out at Boots stores.
- ^ http://www.modelco.com.au/FINDUS/AUSTRALIANZ.aspx
- ^ http://www.bellasugar.com.au/Dannii-Minogue-Signs-Face-ModelCo-Fibre-Lash-Brush-False-lashes-13812548
Wikimedia Foundation. 2010.
Look at other dictionaries:
Dannii Minogue — Minogue at a book signing for My Story in October 2010 Background information Birth name Danielle Jane Minogue … Wikipedia
Botulinum toxin — Clinical data Pregnancy cat. ? Legal status ? (US) Rout … Wikipedia
Plastic surgery — Plastic surgeon Occupation Names Doctor, Medical Specialist Activity sectors Surgery Description Education required MD or MBBS or DO US Plastic surgery is a … Wikipedia
Hairstyle — Haircut redirects here. For the financial term, see Haircut (finance). For the 1982 film, see The Haircut. For the 1995 film, see Haircut (film). For the 1993 album by George Thorogood, see Haircut (album). Traditional hairstyle of a Japanese… … Wikipedia
Maybelline — For the Chuck Berry song, see Maybellene. Maybelline LLC Type Owned by L Oréal Société Anonyme Industry Cosmetics Founded 1915 Founder(s) Scott Byers Headquarte … Wikipedia
Electrology — This article is about the method of epilation. For the chemical process, see Electrolysis. Human hair By type Lanugo · Androgeni … Wikipedia
Hair removal — For hair loss, see Alopecia. Not to be confused with Unhairing. Sample distribution of body hair in women and men … Wikipedia
Shaving — This article is about the use of a razor. For the thin strip removed from the surface of a piece of wood by planing, see Plane (tool). For the metalworking process, see Piercing (metalworking)#Shaving. A man shaving his undercheek using a… … Wikipedia
Cosmetics — Make up redirects here. For other uses, see Make up (disambiguation). For other uses, see Cosmetic (disambiguation). Assorted cosmetics and tools … Wikipedia
Manicure — Example of a French manicure A manicure is a cosmetic beauty treatment for the fingernails and hands performed at home or in a nail salon. A manicure treatment is not only a treatment for the natural nails but also for the hands. A manicure… … Wikipedia