Dollarama

Dollarama
Dollarama Inc.
Type Public
TSXDOL
Industry Retail
Founded 1992
Headquarters Montreal, Quebec, Canada
Products Cleaning supplies, Toys, Candy, Grocery, Gifts, Healthcare products, Kitchenware, Stationery, Party Supplies, Hardware.
Revenue increase $1.420 billion CAD (2009)[1]
Net income increase $116.8 million CAD (2009)[1]
Website www.dollarama.com
A standalone Dollarama store in Toronto's Parkdale neighbourhood.

Dollarama is a chain of over 690 dollar stores across Canada. The company is headquartered in Montreal and, since 2009, is Canada's largest retailer of items for 2 dollars or less. [2] The first Dollarama store was created at the shopping centre "Les promenades du St-Laurent" in Matane. Dollarama now has stores in every province of Canada, with Ontario having the most stores.[3]

The majority of items are $1.00[4] although in early 2009 Dollarama also introduced items priced at $1.25, $1.50 and $2.00. Notable exceptions to this policy include chocolate bars and chewing gum, which are currently sold for $0.69. All Dollarama stores now accept Interac.

The $1.25, $1.50, and $2.00 price level increase allowed the store to acquire products from a greater variety of sources, including closeout sales.[5]

Dollarama has pioneered by sourcing customized products from manufactures, evidenced by the numerous in-store items which have Dollarama's name printed on the product labels. In mid-2009 they joined other retail chains in rolling out their own store brand, "D". Unlike most dollar/discount stores, they source products directly from manufacturers, rather than local distributors.

Lawrence Rossy was the head of the parent company of Dollarama, S. Rossy Inc. which used to operate a Rossy discount department store chain. He founded the privately held chain in 1992 and created a profitable business that became very successful.[4] In November 2004, 80 percent of the chain was sold for $850 million US, to a private equity fund, Bain Capital, of Boston, Massachusetts.[4]

Dollarama mainly sells soft drink products from Coca-Cola Ltd. & Cott Beverages.

See also

References

External links


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