Green Team Advertising

Infobox Company
name = Green Team

type = Independent
foundation = 1993
location_city = New York City
location_country = flagicon|USA
location =
locations = 2 offices in 2 countries
key_people = Founder: Hugh Hough
Partners: Milton Kapelus, Jimmie Stone
area_served = world wide
industry = Advertising, Marketing
services =
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slogan =
homepage = http://www.greenteamusa.com/
dissolved =
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intl =yes

Green Team Advertising is a New York City-based, full-service strategic communications agency. Founded in 1993, Green Team specializes in three core competencies: travel / destination, cause related marketing, and progressive brands. It is considered one of the first green advertising agencies (possibly the original). The company also maintains a blog [http://greenteamusa.typepad.com/ here] .

Green Team's mission statement, as taken from their website, is that "We consider the environment to include every social, natural and cultural surrounding that impacts the health of our minds, bodies and spirits. So defined, museums and marshlands are equally critical habitats; workplace diversity and World Heritage sites are both in need of preservation; and racial discrimination is just as toxic as diesel fumes."

Green Team president [http://aninconvenienthugh.blogspot.com/ Hugh Hough] was chosen as one of Al Gore's ambassadors for the Inconvenient Truth film in 2007.

Awakening Consumer

Green Team coined the term Awakening Consumer, relating to consumers that were calculating a company's or brand's values in addition to the price/performance ratio, when making a purchase. The Awakening Consumer demographic is similar, though more expansive, to the market segment designated LOHAS.

Green Team's research and development arm, [http://www.g-think.com/gt gThink] , is a web publication which offers a look "inside the mind of the Awakening Consumer."

After These Messages

[http://www.afterthesemessages.com/ After These Messages] is a communications review site updated daily by Green Team, in which advertising and communications are rated by an open community on the basis of creative quality as well as social responsibility.

Work

* Travel: Dominica, Ecuador, [http://www.visitscotland.com VisitScotland] , Monaco, Puerto Vallarta, [http://www.visitbritain.com VisitBritain] , Andalucia, Wales, [http://www.deilmann-cruises.com/ Peter Deilmann Cruises] , [http://canouan.raffles.com/ Raffles Resort Canouan Island]
* Non-Profit: [http://www.verite.org/ Verité] , [http://www.edf.org/ Environmental Defense] , [http://www.wri.org/ World Resources Institute] , [http://www.conservation.org/ Conservation International] , [http://www.nbuf.org/ National Black United Fund] , [http://www.nrdc.org/ NRDC] , [http://www.eandco.net/ E+Co] , [http://www.nationalgeographic.com/ National Geographic Society] , [http://www.wwf.org/ WWF] , [http://www.iucn.org/ IUCN] , [http://www.si.edu/ Smithsonian Institution] , [http://www.kimmel.org/ Sidney Kimmell Foundation]
* Partnerships: [http://www.jaguar.com/ Jaguar] / [http://www.wcs.org/ WCS] , BP/ [http://www.cooperhewitt.org/ Cooper-Hewitt] , BP/ [http://www.icp.org/ ICP] , BP/ [http://www.fieldtrip.com/ny/29563535.htm American Craft Museum] , BP/Company Appels, Pret/City Harvest, British Airways/Smithsonian Institution
* Progressive Brands: Johnson & Johnson, Thebault, Lindblad Expeditions, Pret A Manger, Smithsonian Magazine

Green Team Australia

[http://greenteamaus.com/ Green Team Australia] , located in Hobart, Tasmania since 2007, is an independently-owned franchise of Green Team. The company regularly updates a [http://greenteamaus.typepad.com blog] . Heather Rose, Green Team Australia's Executive Chairman, is notably a best-selling author in Australia.

External links

* [http://www.greenteamusa.com Official Website]
* [http://www.afterthesemessages.com/ After These Messages]
* [http://www.g-think.com/gt g-Think]
* [http://greenteamusa.typepad.com/ blah, blah, blah] (blog)

Press links

* [http://query.nytimes.com/gst/fullpage.html?res=990CE3DB123DF93BA3575BC0A963958260 New York Times article 08/08/1995]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1000507503 Adweek article 05/10/2004]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1000527308 Adweek article 06/04/2004]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1000590303 Adweek article 07/30/2004]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1000653958 Adweek article 10/05/2004]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1000818116 Adweek article 02/25/2005]
* [http://www.businessweek.com/innovate/next/archives/2007/09/greenwashing_be.html BusinessWeek article 09/04/2007]
* [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003661096 Adweek article 10/22/2007]