Rede Record

Infobox TV channel
name = Rede Record
logosize = 120px
logofile = New logo Rede Record.png logoalt =
launch = September 27, 1953
picture format = 480i (SDTV)
1080i (HDTV)
share =
share as of =
share source =
owner = Edir Macedo
headquarters = São Paulo (SP) and Rio de Janeiro (RJ)
country = Brazil
slogan = "Com você é melhor" (It's better with you)
web = [http://www.rederecord.com.br/ www.rederecord.com.br]
broadcast area = São Paulo
Rio de Janeiro
Brasília
Bahia
Pernambuco
Rio Grande do Sul
Pará
Minas Gerais
Goiás
terr serv 1 = Analogue
terr chan 1 = Channel 7 (São Paulo)
Channel 13 (Rio de Janeiro)
Channel 8 (Brasília)
Channel 2 (Minas Gerais)
Channel 5 (Salvador)
Channel 4 (Recife)
Channel 10 (Belém)
Channel 2 (Porto Alegre)
Channel 6 (Florianópolis)
terr serv 2 = Digital
terr chan 2 = Channel 19 (São Paulo)
Channel 28 (Belo Horizonte)
Channel 39 (Rio de Janeiro)
sat serv 1 = SKY Brasil
sat chan 1 = Channel 14 (SP)
sat serv 2 = TVA
sat chan 2 = Channel 7 (SP)
cable serv 1 = TVA
cable chan 1 = Channel 7 (SP)
cable serv 2 = NET
cable chan 2 = Channel 24 (RJ)
Channel 19 (SP)
Channel 16 (BH)

Rede Record (in English, "Record Network") is a Brazilian television network.

TV Record is its commercial name. It currently is Brazil's second largest television network.

History

TV Record started its transmissions in September 27, 1953, founded by Paulo Machado de Carvalho in São Paulo, as a competitor for the then-dominant Rede Tupi from Diários Associados; it started broadcasting shows, sports, journalism, comedies and plays.

In the 50s, TV Record was recognized by their sports broadcasts. Also in 1959, it aired shows featuring celebrities such as Charles Aznavour, Nat King Cole, Ella Fitzgerald, and Marlene Dietrich.

The 60s were considered Record's "Golden Age". The peak of Record's ratings would be in the 1965–1967 period, when it became well-known for its musical programs showcasing Bossa Nova and Jovem Guarda artists and its MPB Music Festivals - which opened the doors to Tropicália. It was also during the 60s that it aired its comedic series Família Trapo, created in 1967. In 1968 Record's fortune started to change, because of a series of fires that handicapped its production capability and the change of Brazilian public tastes, starting to lean towards Rede Globo telenovelas.

[
circle 7 logo from 1965 to 1970.]

Even with the sale of 50% of its shares to Sílvio Santos in 1972, Record didn't manage to regain the lost ratings; the formation of SBT in 1981 marked the deepening of Record's decline. In most of the 80s, Record suffered from very low ratings, no stars in its cast and a lack of compelling programming.

In 1990, Sílvio Santos and Paulo Machado de Carvalho's family sold Record to Edir Macedo and its Igreja Universal do Reino de Deus (Sílvio Santos would later own Record's competitor SBT). The new owners started an aggressive redeployment of Record's public image, using the term Rede Record to refer to itself and signing broadcasting affiliates throughout Brazil. Through most of the 90s and the first half of the 2000s, Record invested in popular programming, signing stars like Ana Maria Braga and Carlos Massa, with some programming in sports (broadcast the World Cup 1998), journalism, series like Star Trek, The X-Files, Millennium and The Three Stooges, educational children's shows, and cartoons like Dexter's Laboratory and the anime Pokémon.

In 2003, TV Record celebrated its 50th year of history; Record is the longest running Brazilian television network.

In 2004, it started using a new slogan, "A Caminho da Liderança" (On the way to leadership), and released new programming. Taking a page of Globo's success, Record started to invest heavily in telenovelas and made its journalism look more like its main competitor, despite opting not to renew the contract of its anchor, Boris Casoy.

In 2007, Record, for the first time, occupied 2nd place in São Paulo's ratings [http://www1.folha.uol.com.br/folha/ilustrada/ult90u68929.shtml] , aiming to take over leadership in 2009 [http://www1.folha.uol.com.br/folha/ilustrada/ult90u69434.shtml] . Also a first for Record, it signed with the IOC for the exclusive rights for the free-to-air television to the 2010 Winter Olympics and the 2012 Summer Olympics [http://cidadebiz.oi.com.br/paginas/38001_39000/38546-1.html] [http://www.olympic.org/uk/news/media_centre/press_release_uk.asp?release=2106] .

Centers and Affiliates

Rede Record owns TV stations in São Paulo (São Paulo), Rio de Janeiro (Rio de Janeiro), Brasília (Distrito Federal), Belo Horizonte (Minas Gerais), Goiania (Goiás), Salvador (Bahia), Belém (Pará), Natal (Rio Grande do Norte) and Florianópolis (Santa Catarina). In February 2007, it announced the buyout of TV Guaíba, in Porto Alegre, Rio Grande do Sul [http://cidadebiz.oi.com.br/paginas/38001_39000/38283-1.html] .

Programming

Prime time schedule

The below represents Record's usual primetime schedule. [cite web
title = Programação
publisher = Rede Record
url = http://www.rederecord.com.br/portal/home.asp
accessdate = 2008-03-27 ] It does not reflect one-off events or region specific programming. Program starting times are all approximate and may vary from those shown. For up-to-date information, see Record's online television guide. ( [http://www.rederecord.com.br/portal/home.asp link] )

Note:
"News and Current Affairs" /"Drama" /"Sitcoms", "Animation" and "Comedy" /"Lifestyle programs" /"Factual programs" and "Documentaries" /"Reality", "Game shows" and "Talk shows" / "Sport" / "Movies".

Main TV Stations

TV Record International

TV Record International is the international service of Rede Record and is available in North America, Europe, and Africa, and since 2008, Asia. [http://www.onscreenasia.com/article-3202-brazilsrederecordinternacionaltvreachesasia-onscreenasia.html]

All of its programming is in Portuguese but plans are being made to have broadcasts in other languages.Fact|date=June 2008

See also

* Record News, the "Rede Record"'s news channel.

References

External links

* [http://www.rederecord.com.br/ Official Site] pt icon
* [http://www.recordnewstv.com.br/home.asp/ Record News offcial site] pt icon