I'm Not in Love

Infobox Single |
Name = I'm Not in Love


Artist = 10cc
from Album = The Original Soundtrack
Released = May 31 1975
Format = 7"
Recorded = 1975
Genre = Pop
Length = 6:02
Label = UK Records
Chart position =
* #1 (UK)
* #2 (US)

Last single = "Life is a Minestrone"
(1975)
This single = "I'm Not in Love"
(1975)
Next single = "Art for Art's Sake"
(1975)

"I'm Not in Love" is a song written by Eric Stewart and Graham Gouldman of the English group 10cc, from the album "The Original Soundtrack".

The 10cc version

A collaborative effort built around a title by Eric Stewart, "I'm Not in Love", is notable for its innovative production, especially its choral backing. An ethereal sound was created by laboriously building up multiple overdubs of the voices of Stewart, Graham Gouldman, Kevin Godley and Lol Creme singing a single note in unison. This multi-track was then mixed down and dubbed down onto 16-track tape. This process was repeated across all sixteen tracks to create a lush 256-voice "virtual" choir that could "sing" chromatic chords. [ [http://web.archive.org/web/20020219155503/http://rylibweb.man.ac.uk/data1/sy/pw/pwstrawb.html Strawberry Studios] . Retrieved at the Internet Archive, 2008-01-19.] A number of these prepared multi-tracks were then cut into several endless loops, each of which contained the basic notes of the main chords used in the song. The chorus loops could then be played by using the mixing desk rather like a keyboard -- each chord could be sounded by bringing up the fader for that loop. The instrumental break featured the repeated spoken phrase: "Be quiet, big boys don't cry...", which was spoken by Kathy Warren, the receptionist of the Strawberry Studios where the band recorded the track. These whispered lyrics would later serve as the inspiration for the name of the 1980s band, Boys Don't Cry.

In this pre-sampler period, the group was able to simulate a large polyphonic choir, creating a dramatic tonal effect similar to that produced by the well-known choir setting on the Mellotron, but with a far richer sound, and in full stereo. The same effect was used in Billy Joel's ballad "Just the Way You Are", released two years later. Released in May 1975, it became the band's second number one single and stayed on the top spot in the UK for two weeks from June 24th. Seemingly destined to last many weeks at the top of the Hot 100, the record instead peaked at #2 for three weeks, shut out of the top spot by a different #1 each week ("The Hustle" and "One Of These Nights" and "Jive Talkin'").

In a BBC interview, [ [http://www.the10ccfanclub.com/htm/esiwts.htm BBC interview with Eric Stewart] ] Eric Stewart told how the song began as a bossa nova version, but was ditched by the band after Kevin Godley and Lol Creme dismissed it as "crap". Although the band moved on to record "One Night in Paris", they noticed that studio staff were still walking around singing "I'm Not in Love". Stewart recalled: "I looked at Graham (Gouldman), and I said that song's a hit, you know. I don't know what's going on here, but I think we got to try it again. And blow me down, Kevin came up with the idea. He said, 'Let's do something very different. Now let's do a whole track and the whole backing track is voices'.".

The song, once complete, became instrumental in 10cc's launch to international fame. According to Stewart, the band was already being courted by Phonogram to leave Jonathan King's UK Records label and sign a new deal. He said: "I rang them. I said come and have a listen to what we've done, come and have a listen to this track. And they came up and they freaked, and they said 'This is a masterpiece. How much money, what do you want? What sort of a contract do you want? We'll do anything'. On the strength of that one song, we did a five-year deal with them for five albums and they paid us a serious amount of money."

Cover versions

The song has been covered by Richie Havens, Dee Dee Sharp Gamble, Amy Grant, Grandaddy, Stanley Turrentine, Chris Standring, Johnny Logan, Richard Clayderman, Will To Power (peaked at #7 on the Billboard chart in 1991), Deborah Blando, The Pretenders, Brotherhood of Man, Red Red Meat, John O'Banion,Outrageous Cherry, Fun Lovin' Criminals, Päivi Kautto-Niemi, The BB Band, Olive, Geb.el, Gloritone, Tori Amos, Unfinished Thought, Donny Osmond, Rick Springfield, Deni Hines, Queen Latifah, Rozz Williams (Accept The Gift Of Sin) and Japanese singer Ryohei. Former Supreme Scherrie Payne had a club hit with her version of the song back in 1982 on Megatone Records.

Olive version

Following their debut album, the English trip hop band Olive recorded a cover of the song. At the cusp of their new record contract with Maverick Records at the time, the band debuted the song on the label's soundtrack for the Madonna film "The Next Best Thing" before releasing it as the debut single from their second album, "Trickle".

Fronted by the lone vocals of singer Ruth-Ann Boyle, the song simulated the backing tracks of the original; the most audible modification made to the song is a percussion track in the style of drum and bass, turning the song into an upbeat dance track.

Accompanied by dance-oriented remixes on the single release, the song gained sufficient nightclub play to reach number one on the "Billboard" Hot Dance Music/Club Play chart (on the week of July 1, 2000), as well as airplay on dance-hits format radio.cite web | author = Ball, Joann D | year = | url = http://www.westnet.com/consumable/2000/06.01/revolive.html | title = Olive, "Trickle" | format = | work = | publisher = Consumable Online | accessdate = 2006-08-29 | accessyear = ]

Ultrabeat version

British scouse house band Ultrabeat recorded a dance version of the song in 2006 with All Around The World records. The song is taken from their debut album called 'Ultrabeat - The Album' and it appeared on Clubland 10 as "I'm Not In Love 2006". It is available to listen to on [http://www.aatw.com/audio.php?page=2&id=85000152 AATW.com] .

Included in soundtracks

# "" (1999)
# "The Virgin Suicides" (2000)
# "The Office", episode "Judgement" (2001)
# "Cherish" (2002)
# "" (2004)
# "" (2006)
# "Medium", episode "" (2008)

Notes and references