Total Rewards

Total Rewards is a casino loyalty program at nearly all Harrah's Entertainment United States locations.

History

*Began as Total Gold, then re-launched at Total Rewards II, now referred to as Total Rewards
*In 2005 after Harrah's Entertainment bought Caesars Entertainment Harrah's announced that the Connection Card program (Caesars loyalty program) would be merged into the Total Rewards program. Transferring former Caesars properties from the Connection Card loyalty program to the Total Rewards program began in December 2005 with Flamingo Las Vegas and was completed in May 2006.
*Members earn both Reward Credits and Tier Credits based on play at slot machines and table games.
*Reward Credits may be used towards meals, merchandise and other items.
*Tier Credits are used to determine annual Tier Score.

Caesars Connection Card properties transferred to Total Rewards

*12/6/05 - Flamingo Las Vegas
*1/17/06 - Bally's Las Vegas
*1/17/06 - Paris Las Vegas
*2/7/06 - Bally's Atlantic City
*2/14/06 - Caesars Palace
*3/7/06 - Caesars Indiana
*3/21/06 - Grand Casino Tunica
*4/4/06 - Sheraton Tunica
*4/19/06 - Caesars Atlantic City
*6/07 - Caesars Windsor

Accumulating Credits

Total Rewards is a credit-based loyalty system. The credits can be accumulated to comp any service, from a hotel room to a round of golf. Comping using reward credits is dollar for dollar, meaning if the value of the item the guest wants to comp is $20, they'll need $20 in reward credits in order to fully comp the item. If they do not have enough credits, they can partially comp it.

A guest may accumulate credits at any Harrah's property, whether it is by slots or tables. The rate of accumulation is for every $5 spent on a reel slot machine (the traditional slot machine), a credit is earned. For every $10 spent on a video poker machine, a credit is earned. Table games (blackjack, poker, baccarat, etc.) are accumulated differently. The rate is based upon length of play, average bet, and type of game. Also, credits may be accumulated through the Total Rewards Visa credit card. For every $1 spent, 1 credit is earned. [ [https://wwwn.applyonlinenow.com/USCCapp/Ctl/entry?sc=FAAS3J&mc=A0000025WU Credit Card Application | Total Rewards Platinum Plus® Visa® Credit Card ] ]

100 credits is equal to $1.

Tiers

*Gold - The entry level card that is free to all 21 years or older. [ [https://www.harrahs.com/total_rewards/benefits/benefits.jsp Harrah's Total Rewards: Casino Rewards Benefits ] ]
*Platinum - Higher tier requiring 4,000 tier credits earned in a calendar year. [ [https://www.harrahs.com/total_rewards/benefits/benefits.jsp Harrah's Total Rewards: Casino Rewards Benefits ] ]
*Diamond - Higher tier requiring 11,000 tier credits earned in a calendar year. Raised from 10,000 tier credits earned in a calendar year in 2008.
*Seven Stars - The highest tier, requiring 100,000 tier credits. Members are not automatically enrolled as they must be invited by their casino host. Some qualifications, aside from tier credits, include not having any outstanding markers (credit), and not being a security issue at any Harrah's property. Guests at this level are the priority for all casino workers. Seven Star guests are provided with priority lines and first available service at participating Harrah's Entertainment properties. Seven Stars members are also entitled to up to four nights complimentary at any Harrah's property, given at least 48 hours notice is provided. Also, Seven Stars receive 25% off spa services, and complimentary entry into spas and health clubs at Harrah's, as well as gift shops. These guests are also entitled to one free trip to any Harrah's property per year. Included is complimentary airfare, hotel stay, food, and television viewing. Alternatively, they may also take a complimentary annual cruise. All Seven Stars guests are entitled to complimentary hotel stays and television viewing (including adult entertainment) at any Harrah's property. Also, they are entitled to a birthday dinner at the property and restaurant of their choice, with up to three additional guests. Furthermore, they are entitled to one complimentary spa service per year, up to $100 in value. There is also a separate booklet of merchandise only available for purchase by Seven Star guests, including luxury automobiles. Finally, all Seven Star members are eligible to have one companion member per year. These companion members are entitled to the same amenities as a regular Seven Star guest. However, they are excluded from redeeming the annual trip and other larger amenities. Other perks vary from property to property, due to the further integration of the Total Rewards system in all the properties.
*Chairman's Club - Currently there is only one Chairman's Club member. This guest is considered Harrah's best customer, and is entitled to all Seven Star benefits, as well as other perks and benefits as bestowed by individual properties the customer chooses to visit. Harrah's might decide to grant Chairman's Club benefits to their highest player at each property.

Caesars Windsor

Caesars Windsor (formerly Casino Windsor) has fully converted over to the Total Rewards system and now uses Total Rewards cards. However, due to the minimum legal gambling age in Canada being 19, as opposed to 21 in the United States, Harrah's has taken some precautionary measures to ensure no one under the age of 21 attempts to gamble at a US Harrah's property. At Caesars Windsor, the tiers and benefits are the same at any other property, regardless of the guest's age. However, if a guest is over the age of 19 yet under 21, their card is issued with a special red bar on the card. This is designed to alert employees on the casino floor if they see anyone with these cards attempting to gamble in the United States. These patrons will also receive direct mail offers from Caesars Windsor, but not from any other Harrah's property, as they cannot be legally redeemed. Once the guest turns 21, they may be issued a normal Total Rewards card without the red bar.

Non-participating properties

Although owned by Harrah's a few other brands do not participate in the program.
* Bill's Gamblin' Hall and Saloon in Las Vegas, Nevada. One reason for its exclusion may be that this recently-acquired property is, according to much speculation, slated to close down and eventually be demolished to make room for expanding adjacent sister properties. [ [http://www.jetcafe.org/npc/gambling/casino_death_watch.html Las Vegas Casino Death Watch ] ]
* Another non-participating property, Bill's Casino Lake Tahoe in Stateline, Nevada, stands alone as the only Harrah's property to date to be converted away from Total Rewards, as part of a general overhaul in 2006. The casino now has its own separate player's club.

Notes

External links

* [http://www.harrahs.com/total_rewards/overview/overview.jsp Total Rewards]